Billy Bishop Toronto City Airport Opens U.S. Preclearance Facility, Unlocking New Era for Cross-Border Travel

A major milestone for cross-border air travel in North America took flight this week as Billy Bishop Toronto City Airport officially opened its U.S. Customs and Border Protection Preclearance facility, enabling travelers to complete U.S. customs and immigration procedures before departing Canada.

The launch marks a transformative moment for Toronto’s downtown airport by streamlining travel to the United States, opening the door to new transborder routes, and strengthening economic ties between Canada and the U.S.

For passengers, the experience will feel familiar to travelers departing from other major Canadian hubs: they clear U.S. customs prior to boarding, arrive in the United States as domestic passengers, and bypass customs lines upon landing.

A Decade in the Making

The new facility brings U.S. Customs and Border Protection preclearance operations to Billy Bishop for the first time, the culmination of more than a decade of planning and collaboration between the U.S. and Canadian governments, the Toronto Port Authority, and terminal partner Nieuport Aviation.

“Today marks a defining milestone for Billy Bishop Toronto City Airport and for the passengers and markets we proudly serve,” said RJ Steenstra, President and CEO of the Toronto Port Authority, the owner and operator of Billy Bishop Toronto City Airport.

“For nearly 90 years, this airport has linked Toronto and the region to tourism, trade and business, earning recognition as one of North America’s best airports. With the opening of the U.S. Preclearance facility, we will further enhance convenience, strengthen security and create new opportunities for connection,” Steenstra said.

With the facility now operational, travelers bound for the United States will complete customs, immigration, and agriculture inspections in Canada before takeoff, eliminating the need to clear U.S. customs upon arrival.

Preclearance is already a hallmark of several major Canadian airports, but its introduction at Billy Bishop is particularly significant given the airport’s downtown location and business-traveler focus.

Opening the Door to New U.S. Routes

Beyond convenience, the new facility unlocks expanded connectivity.

Airlines have long required preclearance infrastructure to launch many U.S. routes from Canada. With the facility now operational, both Air Canada and Porter Airlines have already signaled plans to expand transborder service from the airport.

Airport leaders say the change will help position Billy Bishop as an even stronger gateway between Toronto’s downtown core and major American markets.

Jennifer Quinn, CEO of Nieuport Aviation, Billy Bishop’s terminal partner, described the development as “far more than a process upgrade.”

“By clearing U.S. Customs in Canada, we’re making travel to the U.S. more convenient, unlocking new routes, facilitating more connections to and from Toronto and growing the economy through visitor spend and job creation,” Quinn said.

Economic Impact for the Toronto Region

Local business and economic leaders also emphasized the broader economic implications.

According to the Toronto Region Board of Trade, improved cross-border access will strengthen the region’s ability to connect with U.S. partners, clients, and investors, an important factor in regional competitiveness.

Tourism leaders echoed that sentiment. The United States remains Toronto’s largest international visitor market, generating $1.6 billion in visitor spending in 2025, according to Destination Toronto.

With faster and more seamless travel between downtown Toronto and key U.S. cities, officials expect the new facility to help drive both business travel and leisure tourism.

The project was supported by a $30 million investment from the Government of Canada and required extensive collaboration among the U.S. Department of Homeland Security, CBP, airport authorities, airlines, and regional stakeholders.

Why It Matters for Airports

Preclearance programs have become a powerful tool for airports seeking to expand transborder service while improving the passenger experience.

By moving the inspection process upstream, airports can:

  • Reduce arrival congestion at U.S. airports
  • Improve reliability and passenger flow
  • Enable service to U.S. airports without customs facilities
  • Strengthen cross-border economic connectivity

Industry observers note that successful projects like Billy Bishop’s can serve as a model for future international aviation partnerships.

Dr. Laura Dawson of the Canada‑US Future Borders Coalition called the facility “an innovative model of passenger preclearance that will become the gold standard for sites in Canada, the United States, and around the world.”

A New Chapter for Toronto’s Downtown Airport

For nearly 90 years, Billy Bishop Toronto City Airport has connected Toronto’s downtown core with destinations across Canada and the United States.

With the launch of U.S. preclearance, airport leaders say the facility will now help usher in a new chapter, one defined by greater convenience, expanded connectivity, and stronger economic impact for the region.

As cross-border travel continues to rebound and demand grows, the new facility positions the airport to play an even larger role in the North American aviation network.

Airport CEOs Convene to Set the Industry’s Course for the Year Ahead

Last week, airport chief executives from across the United States and Canada gathered for ACI-NA’s CEO Forum, our annual high-level meeting focused on agenda setting, peer exchange, and relationship building that powerfully shapes the direction of the airport industry.

Unlike traditional conferences built around podium presentations and panels, ACI-NA’s CEO Forum is intentionally designed for dialogue. Small-group discussions and facilitated roundtables created space for candid conversations among peers facing similar pressures, opportunities, and decisions. The result was a collaborative environment where leaders could step away from daily operational demands and focus on the longer-term horizon.

Several themes surfaced repeatedly throughout the week, underscoring both the pace of change and the shared priorities of airport leadership.

Artificial intelligence emerged as a topic of both excitement and caution. CEOs discussed practical applications already influencing day-to-day airport operations, from predictive maintenance to customer service automation, while also weighing data governance, cybersecurity, and the responsibility to safeguard sensitive information. The conversation reflected an industry eager to harness innovation while maintaining public trust.

Environmental strategy remained firmly top-of-mind. From PFAS transition planning and regulatory developments to resiliency investments and evolving energy demands, airport leaders emphasized the complexity of balancing sustainability goals with infrastructure realities. Discussions highlighted the need for coordinated policy engagement and long-term asset planning as airports continue to adapt to changing environmental expectations.

Airports are also focused on economic volatility and its impact on air travel.  Airline restructurings, fluctuating passenger demand, and the emergence of advanced air mobility technologies are reshaping the aviation ecosystem. CEOs shared insights on preparing their organizations for uncertainty while continuing to invest in modernization and service delivery.

A highlight of the Forum was an interactive session conducted in partnership with AirportNEXT, previewing findings from a new Futures Study designed to identify the trends most likely to influence airports over the next three to five years. More than 300 airport executives contributed input, evaluating 55 distinct trends ranging from workforce dynamics to technology adoption. While the AirportNEXT Futures Study is slated for release later this year, CEOs in the room were able to actively collaborate and brainstorm strategies to respond to emerging challenges.

The week also marked an important milestone for ACI-NA as the Board convened for the first time under the leadership of newly installed Chair Cindy Nichol, Director of Airports for the Sacramento County Department of Airports.  Her opening remarks and facilitation set a tone of collaboration and forward momentum that carried through the Forum’s discussions.

ACI-NA’s CEO Forum’s impact is felt over the course of the year in the partnerships formed, the ideas exchanged, and the collective understanding that the strength of North American aviation lies in shared knowledge and unified purpose. In a period of rapid transformation, the opportunity for airport leaders to learn from one another may be one of the industry’s most valuable assets.

Getting to the Airport: New GAO Report Highlights Challenges and Opportunities in Accessing the Airport

For millions of travelers, the airport journey begins long before they reach the terminal curb. It starts on highways, access roads, parking decks, and increasingly on buses and trains designed to reduce congestion and make travel easier. But a new report released today by the Government Accountability Office (GAO) suggests that while public transit access to U.S. airports is more common than many travelers realize, convincing people to actually use it remains a challenge.

In its analysis, Accessing Airports: Available Public Transit Options and Efforts to Promote Their Use (GAO-26-107817), which was required under the FAA Reauthorization Act of 2024, GAO examined how travelers and airport workers get to and from 51 U.S. commercial service airports, including all large hub airports and a sample of small and medium hub airports. The findings paint a nuanced picture: public transit connections are widespread, particularly at large airports, but private vehicles still dominate the way most people access the airport.

According to GAO, nearly every major U.S. airport offers some form of public transportation. Rail service is especially prevalent at large hubs, where metro, light rail, or commuter rail systems often connect terminals directly to downtown areas or regional networks. Medium and small airports are more likely to be served by bus service, linking terminals to nearby cities or transit centers.

Yet availability does not automatically translate into use. GAO found that transit ridership among passengers and airport employees varies widely but remains relatively low. Travelers frequently cite convenience, travel time, cost, and the ease of navigating luggage as key factors when deciding whether to take transit or drive. For many passengers, especially those traveling in groups or on tight schedules, personal vehicles and rideshare services still feel like the simplest option.

These choices have real consequences. As passenger volumes continue to grow, access roads and curbfronts at many airports are under increased pressure. Congestion during peak travel periods can ripple through entire regions, affecting not only travelers but also airport operations and surrounding communities. GAO’s report highlights how greater use of transit could help ease that strain, reduce vehicle emissions, and improve overall passenger flow.

The report notes that many airports are experimenting with new ways to encourage transit use, including clearer wayfinding, real-time transit information, partnerships with local transit agencies, and targeted marketing campaigns aimed at both travelers and airport employees. Some airports have introduced dedicated airport-branded bus routes or improved connections between rail stations and terminals to make transit options more visible and intuitive.

The report stops short of prescribing one-size-fits-all solutions, acknowledging that geography, regional transit funding, and passenger demographics all shape what works at a given airport. Still, the takeaway is clear: while transit connections are already in place at most U.S. airports, unlocking their full potential will require continued coordination, investment, and passenger communication.

Why This Matters to the Airport Industry

How passengers and airport workers reach the airport is no longer an ancillary issue.  It is a core operational, economic, and customer experience challenge. As congestion on access roads grows and traveler expectations evolve, ground transportation has become inseparable from an airport’s operational efficiency.

The upcoming surface transportation reauthorization in Congress this year is critical for airports to underscore these needs. ACI-NA has advocated for the bipartisan Don’t Miss Your Flight Act (S. 1966 and H.R. 3754), for airports to have dedicated funding streams for critical ground access improvements, upon which both transit and vehicular traffic rely. ACI-NA’s 2025 Infrastructure Needs Study shows airports need more than $19 billion through 2029 for ground access projects.

The GAO study provides fresh information on why airport funding needs must be prioritized as part of surface transportation reauthorization and beyond. The airport industry’s advocacy will help ensure a more seamless journey for air travelers and airport workers for years to come.

Photo courtesy of the Ontario International Airport.

Airports Are Preparing for Snowstorm Impacts as Winter Weather Moves In

A major winter storm is forecast to bring snow, ice, and dangerous road conditions across many parts of the United States, potentially affecting flights and airport operations in the coming days.

For travelers, that could mean delays, cancellations, and longer-than-normal travel times. For airports, it means shifting into full winter operations mode.

Across the aviation system, airport operations teams are closely tracking weather updates and coordinating with airlines, air traffic control, and federal partners to keep the traveling public safe and informed. For airports, winter weather preparations typically include staging snow removal equipment, treating airfield surfaces, supporting aircraft de-icing operations, and ensuring crews are ready to respond in rotating shifts as conditions change. In many cases, airport and airline teams will be working around the clock to maintain safe operations, keep runways and taxiways as clear as possible, and support passengers inside terminals.

While airports are designed to operate in challenging conditions, winter storms can disrupt carefully timed flight schedules, especially when heavy snow coincides with strong winds or rapidly dropping temperatures. Conditions at one airport can also ripple across the entire airport system, creating delays far beyond the storm’s footprint.

Throughout the event, safety remains the number one priority, and airports will continue to make real-time operational decisions based on conditions on the airfield and in surrounding communities.

Three travel tips for passengers

  1. Check your flight status before heading to the airport: Your airline’s app or website will have the latest flight updates, rebooking options, and gate changes.
  2. Plan for slower travel to the airport: Snowy roads and reduced visibility can impact access routes, parking, and shuttle service timing, so give yourself extra buffer time.
  3. Pack essentials in your carry-on: Weather disruptions can mean longer waits. Keep chargers, medications, and a few necessities with you in case plans change.

Airports are prepared to do what they do best: respond, adapt, and keep travelers moving as safely and efficiently as possible, even when winter weather has other plans.

Fireside Chat Recap: ACI World Director General Justin Erbacci on the Future of Global Airports

At the International Aviation Club’s latest luncheon in Washington, D.C., Kevin Burke, President and CEO of Airports Council International – North America (ACI-NA), sat down for a fireside chat with Justin Erbacci, Director General of ACI World. The discussion touched on the evolving role of ACI World, the biggest challenges facing airports today, and what the industry must do to remain competitive in an increasingly globalized and technology-driven aviation landscape.

ACI World’s Expanding Role on the Global Stage

Since taking the helm of ACI World in September 2024, Erbacci has prioritized strengthening advocacy, enhancing global collaboration, and driving innovation in airport operations. As the voice of the world’s airports before international bodies like ICAO and IATA, ACI World is preparing for the upcoming ICAO Triennial Assembly in September 2025, where key policies affecting airport sustainability, safety, and capacity will be debated.

Addressing Safety and Security in a Changing Threat Landscape

With recent security incidents making headlines, Erbacci emphasized that safety and security remain the foundation of global aviation. He highlighted ACI World’s APEX safety and security programs, which provide peer-driven assessments and best practices to help airports maintain the highest operational standards. While aviation remains one of the safest modes of transportation, continuous investment in technology, training, and regulatory alignment is essential to address evolving threats.

Capacity Optimization

Airports are facing capacity constraints. ACI’s latest projections indicate that global passenger traffic will reach 17.7 billion by 2043, nearly doubling by 2053. To accommodate this growth, airports must expand infrastructure while adopting more sustainable operations.

U.S. Airports and the Global Competitive Landscape

With five of the world’s ten busiest airports located in the United States, American aviation remains a dominant force. However, China is set to surpass the U.S. in total passenger traffic by 2053, signaling a shift in global aviation dynamics.

To stay competitive, U.S. airports must prioritize infrastructure investment, innovative financing models, and non-aeronautical revenue opportunities, such as enhanced retail and hospitality experiences. As Erbacci noted, airports must evolve beyond being simple transit hubs and become destination experiences in their own right.

Managing Growth Through Smarter Slot Allocation and Technology

With rising passenger demand and growing slot constraints, airports need better tools to optimize capacity and improve efficiency. ACI World is advocating for modernizing the Worldwide Airport Slot Guidelines (WASG) to align with today’s market needs while investing in automation, AI-driven traffic management, and workforce development to streamline operations.

The Next Generation of the Passenger Experience

Finally, Erbacci highlighted the growing expectations of travelers for seamless, stress-free, and personalized airport experiences. ACI’s recent ASQ Global Traveller Survey found that passengers are increasingly looking for automated processes, premium service offerings, and sustainability-focused travel options. As airports continue to innovate with biometric screening, AI-powered personalization, and eco-conscious design, the future of air travel will be shaped by the industry’s ability to meet these evolving demands.

Looking Ahead

With ACI World leading the charge on global policy, sustainability, and operational excellence, airports must embrace innovation and collaboration to navigate the challenges ahead. Whether through capacity expansion, sustainability initiatives, or enhanced passenger experiences, the conversation made clear that the next decade will be transformative for the aviation industry.

 

Airport advertising – what airport operators can do to make the most of a valuable commercial opportunity

By Leslie Bensen, Founder and CEO, Departure Media

In the current economic climate, non-aeronautical revenues are more important to airports than ever before and one of the most important lines on the non-aeronautical balance sheet is advertising. There is much airports can do to maximize this useful revenue stream.

Firstly, there’s the issue of infrastructure. When it comes to terminal design, many airport concession partners, be they food and beverage operators, retailers or carpark providers, will maintain that it’s important that they are involved at a very early stage of any development project, to ensure as much commercial success as possible. This is equally the case for advertising concession businesses, who will be happy to help identify and explore any potential ways things can be done to boost success. In newbuilds, it’s helpful to consider how advertising structures can be placed at an early stage. For example, glass walls, which can be architecturally spectacular, are popular in new designs. Looking to solutions such as ceiling mounted displays and other innovative alternatives can ensure that advertising opportunities are maximized in such constructions, where wall space that is traditionally used to display advertising might be limited.

Secondly, new digital technologies can offer a wealth of options for creating commercial messages that are as eye-catching and engaging as possible, capturing imaginations in a media-saturated world. Advertising concessionaires offer a plethora of technologies that will help their advertisers get the best from their investment. They will be able to propose a broad spectrum of new options that are in tune with the expectations and aspirations of today’s digital-savvy traveler, and that will enable airport advertisers to really move the dial when it comes to creating a lasting impression.

There are considerable gains to be made by thinking about how to use advertising in airports intelligently. With careful planning, airport advertising can play a role in enhancing the overall passenger experience. It can also prompt a real up-tick in profitability.

Leslie Bensen is founder and CEO of Departure Media Airport Advertising, the largest out of home (OOH) advertising company in the US that focuses exclusively on airports. With more than 36 years’ experience, Leslie leads her team in creating advertising display programs that improve passenger experience and complement terminal aesthetics. Leslie can be contacted at lcbensen@departure-media.com.

 

 

 

 

DISCLAIMER

This article was provided by a third party and, as such, the views expressed therein and/or presented are their own and may not represent or reflect the views of Airports Council International-North America (ACI-NA), its management, Board, or members. Readers should not act on the basis of any information contained in the blog without referring to applicable laws and regulations and/or without appropriate professional advice.

Dolliole and Miller Launch Airport Minority Leadership Initiative

Last month at the 2024 ACI-NA/AAAE Washington Legislative Conference, ACI-NA Chair Kevin Dolliole and AAAE Chair Perry Miller announced a new initiative called Soaring Scholars: Airport Minority Leadership Initiative, which aims to increase the percentage of minorities in leadership roles at U.S. airports. Dolliole, Director of Aviation for Louis Armstrong New Orleans International Airport and Miller, President and CEO of Richmond International Airport, launched this initiative to recruit, educate, and develop the best and brightest students beginning in high school, through college, and into management training positions at airports across the United States.

It will be established as an independent non-profit organization that will focus on four key strategies.

  • Identify minority high school students who are interested in the airport industry and demonstrate promising leadership talent
  • Partner with colleges and universities to create pathways to assist students in their pursuit of higher education in either aviation or any other relevant field
  • Provide students with leadership development, essential people skills learning, and coaching opportunities
  • Offer scholars internships and management track roles at airports

In the coming weeks, Brad Mims will join as the Executive Director of Soaring Scholars. Mims has served as a transportation professional in government and the private sector for over 40 years. More recently, he served as the Deputy Administrator of the Federal Aviation Administration, and he currently works with the U.S. Department of Transportation.

Additionally, nine airports will participate in the Soaring Scholars pilot program. These airports will help to develop the key components of the internships and management training program. They also committed to being among the first to provide employment opportunities to the highly qualified candidates developed through this initiative.

The airports are:

  • Baltimore/Washington International Thurgood Marshall Airport
  • Birmingham-Shuttlesworth International Airport
  • Hartsfield Jackson Atlanta International Airport
  • Long Beach Airport
  • Louis Armstrong New Orleans International Airport
  • Richmond International Airport
  • Ronald Reagan Washington National Airport and Washington Dulles International Airport
  • San Antonio International Airport

‘Reclaiming the Sky’ Resiliency Project Winners Announced on Sept. 11 Anniversary

Even 22 years later, the stories of esteemed aviation leaders and their response to the September 11, 2001, terror attacks continue to provide learning opportunities for the benefit of future airport industry professionals.

As we hold space today to remember those we lost and honor those who helped in the aftermath on September 11, we are proud to honor the legacy of so many aviation leaders through the “Reclaiming the Sky Resiliency Project,” an essay contest organized by the Human Resiliency Institute at Fordham University and ACI-NA to engage up-and-coming airport industry leaders.

Through this year’s essay contest, young professionals from across the airport industry were invited to read the stories of aviation heroes profiled in the book, “Reclaiming the Sky,” by Tom Murphy, and participate in a workshop with aviation mentors to explore lessons about resiliency.

Twenty-five openings were allotted for the program. Participants had the chance to learn about the stories of airport and airline employees who went to work in New York, Boston, and Washington, DC, on the morning of 9/11 expecting a normal day, only to find that “just doing my job” was to become the creed of heroes. The stories, including the powerful teachings from Susan M. Baer, the General Manager of Newark Liberty International Airport on 9/11, tell how the front-line aviation employees responded with courage, selflessness, and resiliency that day and in the weeks and months that followed to rebuild their lives and reclaim hope – while helping to get the country moving again.

This year’s winners were Michael Gyan, Project Manager, John C. Munro Hamilton International Airport; Salvatore Mendola, Director, Brands and Concept Development, Areas USA; and Deborah Blass, Arup, Associates, Security and Risk. Their award-winning essays can be read at ReclaimingTheSky.com.

In addition to cash prizes, these three winners will also be recognized for their achievements during the 2023 ACI-NA Annual Conference and Exhibition in Long Beach, CA, on October 3.

The young professionals who participated in the 2023 include Deborah Blass, Arup; Carey Metcalfe, Lee County PA; LaTarryl Hall, City of Charlotte; Ryan Thomas, Parsons Group; Adam Ussher, Dane County Airport; Anna Phillips, Columbus Airport; Michael Hamilton, Savannah Airport Commission; Michael Gyan, John C. Munro Hamilton Airport; Juan Martinez, Chicago Dept of Aviation; Antonette Chambers, Clarksville Airport; Kendall Griswold, GSP Airport; Arjun Nair, Syracuse Airport; Jimmy Vazques, San Diego Airport; Aireyanna Kennedy, Syracuse Airport; Benjamin Torres, San Diego Airport; James Gerrald, Jacobs; Ana Zivanovic, San Francisco Airport; Esther Chitsinde, HDR; Christopher Liese, Munich Airport USA Holding; Anandhi Mahalingam, Transsolutions; Kristin Jewell, Baton Rouge Airport; Julie Seglem, Areas USA; Madison Strong, Tulsa Airport; Roeland Visser, InterVISTAS; Jeff Taylor, Jacksonville Airport, Salvatore Mendola, Areas USA; Brooke Bowman, Areas USA.

Judges for the essay competition were aviation industry leaders Cedric Fulton, Virginia Buckingham, Lysa Leiponis, Eileen Ammiano, John Duval, Kathy Denker, Debbie Roland and Jennifer Juul.

For more information, visit ReclaimingTheSky.com. For aviation companies looking to participate in the expansion in 2024, contact Tom Murphy at Tom@edge4vets.org.

It’s Time for Airports to Evolve Beyond Traditional Data Sources


By Mark Summers, General Manager/Airports at Zartico

We are in the midst of a data renaissance — one that has the potential to be as disruptive to the aviation industry as any technological innovation we’ve seen in the 21st century.

Let’s face it — traditional airport data has changed little over the years. It may be more timely and accessible, thanks to automated systems improvements, but the truth is that the operational data airports receive from the DOT, TSA, airport systems, air traffic control, and airlines is static, disconnected, and best used to manage costs.

Meanwhile, the proliferation of big data has made powerful consumer insights available to organizations of all sizes. For airports, these new insights into human movement and behavior are the key to unlocking untapped revenue opportunities and making data-led strategic decisions that will shape the future of aviation in our communities.

While legacy data is and will continue to be a critical component of running a successful airport, it’s time to ask yourself if it’s really enough to grow a thriving airport in a world where passengers have more choices than ever before.

In order to drive new revenue streams, innovate processes, and compete with nearby airports, you need a new source of data that can give you a clearer picture of your passengers, who they are, and where they go.

These are the insights that Zartico provides partners. By drawing on the largest commercially available geolocation data stream and pairing it with event intelligence data, we offer a level of visibility that goes miles beyond what airports have traditionally seen.

Consider a few questions:

  • Do you know who is moving through your airport? Where they live? What they do after arriving through your gates? Understanding passengers’ home markets and seeing where they go after flying into your airport opens new opportunities to target marketing efforts and grow footfall.
  • Do you have an eye on future impacts to airport traffic? A single sporting event, festival, or even solar eclipse (hello, April 2024!) can bring a sudden swell of passengers. Knowing what’s ahead gives you time to increase air service or staff up accordingly.
  • How do you measure up against your competitors? How many passengers in your catchment area are choosing a nearby airport instead of yours? And how many inbound fliers are landing elsewhere and driving the final leg to your destination?
  • What about parking? Even small incremental gains in parking utilization can have a big impact on revenue.

Answers to all of these questions and more are now accessible in Zartico’s latest Destination Operating System, ZDOS™ Airport. This strategic planning tool is purpose-built for airports with brand-new insights that address airports’ unique needs.

Our passenger-specific data model facilitates fast, meaningful analysis without the need for technical staff or complex data processing. And ZDOS™ Airport is the only service available that applies machine learning to airport usage data sets to guide marketing, air service development, and content creation.

Get the insights your airport needs for future-focused decision-making — reach out to book a demo of ZDOS™ Airport today.

Mark Summers is Zartico’s General Manager for Airports. He has been involved in commercial aviation for his entire professional career, working with Eastern Airlines, SITA, and Rockwell/Collins Airport Services. He is a former ACI committee member and resides in the Atlanta metro area.

 

 

 

 

 

DISCLAIMER

This article was provided by a third party and, as such, the views expressed therein and/or presented are their own and may not represent or reflect the views of Airports Council International-North America (ACI-NA), its management, Board, or members. Readers should not act on the basis of any information contained in the blog without referring to applicable laws and regulations and/or without appropriate professional advice.

Overcoming the Challenges of Airport Marketing: Embracing Innovation for Success

By Steve Romme, Co-founder of Airport One, LLC

As a marketer specializing in helping airports grow, I understand the significant challenges airport marketers face. Through this blog post, I will recount my personal journey from frustration to innovation as an airport marketer.

Many years ago, I received a request to assist my local airport to improve its marketing. They needed to reduce leakage and gain more routes. At first, as a consumer-driven marketing expert, I didn’t feel particularly enthusiastic about the idea of marketing an airport. But then, a friend educated me about the immense impact that airports have on their community. She emphasized the direct correlation between the community’s prosperity and the volume of people, commerce, and ideas that flow through its airport.  This realization opened my eyes to the vital role airport directors and marketers play in their communities.  It also motivated me to join them as an airport marketer.

During my early days as an airport marketer, I encountered a significant and recurring frustration. There was no ideal online platform to direct consumers that could effectively guide them towards making an airport-loyal purchase. On one hand, sending consumers directly to a single airline limits their awareness of all the convenient flight options available from the airport and prompts many to explore other airports instead. On the other hand, directing them to online travel agents (OTAs) introduces the risk of promoting rival airports and other uncertainties. Unfortunately, these tradeoffs also inherently diminished the effectiveness of every marketing dollar we invested.

Furthermore, overseeing marketing investments became increasingly challenging due to the lack of purchase data sharing from both airlines and OTAs. This left us unaware of the actual effectiveness of our marketing efforts, and myself even more frustrated as a data-driven marketer.  Without good data, I’ve learned throughout my career that it’s impossible to optimize your advertising creative and placements.

Innovation often emerges from a mix of frustration, motivation, and a stroke of luck. Such was the case when I crossed paths with my co-founder, Stephen Heyes.  We shared a profound passion for travel and a common mission to support local communities. However, unlike me, Stephen was an expert at identifying and applying relevant technologies to everyday business problems. United by our diverse expertise, we created FlyMyAirport™ – an innovative new online platform designed to empower local airports and satisfy consumers. By educating consumers about their best local flight choices, and providing valuable insights to airport marketers through purchase attribution, FlyMyAirport is designed to completely change the way airports market themselves to their local community.  The name itself, “FlyMyAirport,” was deliberately chosen to spark a conversation between airports and their community, including local businesses, urging them to embrace the idea of flying local and contributing to their community’s prosperity.  In summary, creating FlyMyAirport was my way of saying “take that” to all my frustrations as an airport marketer.  Frustration can lead to innovation if you embrace a growth mindset and challenge the status quo no matter what industry you are in.

FlyMyAirport was recently showcased by Aviation Pros in an article titled “Appleton Airport Launches FlyMyAirport | Aviation Pros.” Since then, more airports have chosen FlyMyAirport which you can experience here: FlyMyAirport Demo – Airport One LLC.

 

About the author

Steve Romme is the cofounder of Airport One, LLC, a company operating at the intersection of Marketing & Technology, specializing in helping airports grow and their communities thrive.  They are on a mission to get more people to fly locally, reshaping how consumers think about airports and how airports engage consumers.

 

 

 

 

DISCLAIMER

This article was provided by a third party and, as such, the views expressed therein and/or presented are their own and may not represent or reflect the views of Airports Council International-North America (ACI-NA), its management, Board, or members. Readers should not act on the basis of any information contained in the blog without referring to applicable laws and regulations and/or without appropriate professional advice.