Looking Forward One Year In

By Kevin M. Burke, President and CEO, ACI-NA

Now at the one-year milestone of widespread travel and local restrictions to help stop the spread of COVID-19, we are reminded that this past year has been incredibly challenging for so many, both personally and professionally.  While so much has changed in our industry as we continue to respond to this prolonged crisis, airports remain fully committed to ensuring the health, safety and security of the traveling public and airport workers.

Although North American airports quickly mobilized to protect travelers and workers, the significant drop in passenger traffic has wiped out record growth in air travel and decimated the airport industry’s financial outlook. In 2019, more than 1.9 billion people traveled through North American airports.  At the start the pandemic, air travel dropped by upwards of 95 percent.  ACI-NA estimates that the pandemic will cost U.S. airports more than $40 billion and Canadian airports more than $5.5 billion — a number that will only grow if the pandemic drags on.

There is no shortage of issues confronting the industry.  Early in the pandemic, ACI-NA created the Airport Industry Recovery Advisory Panel to provide the industry with valuable recommendations on immediate term, medium term and long-term measures to address the public health concerns and assist airports coming out of the pandemic.

These initiatives, ranging from restoring confidence in air travel to implementing a wide variety of mitigation strategies, are fostering a completely new level of collaboration across aviation industry stakeholders.  We each have a role to play, and the value of partnership has never been more important. As we think about the future, airports leaders should remain cognizant of the ever-evolving airport business model.  Our ongoing relationships with airline partners, concessionaires, retailers, service providers, and government regulators are essential to our continued success.

ACI-NA led the charge in an effort secure $20 billion in immediate financial relief for the U.S. airport industry.  We are immensely grateful from the strong support of the U.S. government for airports and their concession partners as they remain open and fully operational though this crisis.

Thanks to the proactive leadership of our team in Ottawa, Canada’s airports received some of the only sector specific COVID support in Canada, with some CAD $1.4 billion through ground rent waivers and deferrals, wage subsidy, and infrastructure funding.  However, as the situation in Canada grows more dire each day, our work continues in Canada to secure addition relief to meaningfully address the financial challenges Canada’s airports face.

One of the silver linings to come out of this pandemic is the rapid innovation and the deployment of new technologies to allow for a seamless – and contactless – passenger experience.  While most of this progress had seemed years away, the pandemic has accelerated this effort to turn our industry’s aspirations into reality.  One thing is clear: the passenger experience will look different than it did before. It is going to be better.

Airports have taken unprecedented actions to limit the spread of COVID-19.  As the eternal optimist, I am confident there is a light at the end of the tunnel and much to be done when we emerge from it. From enhancing airport sustainability and resiliency to taking full advantage of automation and big data to enabling a new generation of aircraft to operate at our airports, we face myriad opportunities to make a difference in the aviation industry. All of these opportunities require a ready and able workforce. We look forward to working with the industry to develop training that will help current airport workers adapt as well as prepare the next generation to make their mark on aviation.

Thank you for the continued trust you place in ACI-NA and the immensely talented team here at your trade association.  I continue to be proud of our team, our members, and the important work we do on behalf of North American airports.

 

The Importance of Employee Resilience


By Roel Huinink, President & CEO, JFKIAT

This past year has disrupted and accelerated the pace of change in people, processes, place and technology across all aspects of the aviation industry. Although we are faced with daily uncertainty, we continue to be flexible, collaborate, share and explore new ways to adapt to the new normal of air travel.

After nearly a year of pandemic operations, it’s become clear that this accelerated pace of transformative change we’ve experienced in 2020 will remain with us for the foreseeable future. A term we have heard industry leaders use throughout the pandemic is resilience – the ability to recover quickly from difficult situations. Based on what we’ve learned at JFKIAT, resilience is just as important to reinforce within an organization’s culture as is crisis response to a global pandemic.

We have prioritized the health and safety of our employees throughout the crisis and as a result, we have a strong culture of unity and placed that first and foremost during this crisis.  We have not only persevered, but have also witnessed our community and partners go above and beyond to ensure a safe and secure environment to win back customer confidence. Thanks to our experiences, we encourage and believe deeply the value of building and maintaining a resilient employee culture.

Ensure safety and provide reassurance within the workplace

As essential workers, our employees at T4 have been on the front lines throughout the crisis. For many, this crisis began long before the U.S. response was widespread. Back in January 2020, due to CDC recommendations, our teams were meeting Wuhan flights alongside our government partners. We remained the only terminal at JFK operating 24/7 throughout the entire pandemic, and even as we saw decreases in flight and passenger traffic, our employees continued to come to work every day for 12 hour shifts to maintain separated workforces for social distancing.

In the early months of the pandemic, our team developed a multi-faceted, comprehensive response and recovery campaign to ensure the safety and wellbeing of customers and employees. To keep employees safe, we stockpiled PPE to ensure that our staff had the proper protective gear to perform their work, conducted numerous temperature check pilots for passengers and employees, and worked with XpresCheck to launch the country’s first COVID-19 testing facility at an air terminal to make testing conveniently available for our employees and travelers right in the arrivals hall at T4.

Reinforce your mission

A recent ACI study found that 80% of respondents were confident that airports and airlines are providing a safe environment.  Still, we have more work to do to demonstrate that airports are taking the right safety measures to restore customer confidence.

At JFKIAT, a cornerstone of our mission is to provide the highest levels of safety and security, and we have worked very hard to incorporate that mission into every aspect of our culture at T4. Reinforcing that mission became a critical aspect of our efforts to keep T4 safe throughout the pandemic.

Our core values became even more important as our employees implemented enhanced cleaning processes, followed new social distancing procedures, and worked to relieve customers’ anxiety during their travels. Reinforcing your core “why” is important to keep employees, and leaders alike, focused on what really matters – especially in times of crisis.

Express gratitude and appreciation

Keeping our employees and partners informed and connected was essential to our efforts as we dealt with the pandemic’s impacts, and in every communication, we let them know how grateful we were for their contributions to the T4 community. We launched a social media series, Heroes of T4, to spotlight our employees’ exceptional work, launched an employee “thank you” video within the first few months of the crisis, and hosted an Employee Appreciation Day over the summer to express our thanks for their dedication. Continually communicating gratitude to our staff has helped us to boost morale and maintain a positive environment at T4.

We recognized every aspect of this pandemic and response was not easy for most. Our industry and employees will be changed forever. If we have made a positive impact on our community to ensure they know we support their safety, security, health and well-being first and foremost goes a long way – and is the single most important aspect to restore customer confidence.  We care about every single person that walks through our doors and we prove that every day. As we look to the future, I believe that resilience within an organization’s culture will be critical as the aviation industry continues to transform.

Mask Over Matter: Communicating in the Age of the Mask

By Lise D’Andrea, CXE

So, here we are, facing our new reality behind a mask. Since the U.S. Centers for Disease Control and Prevention (CDC) recommended the use of cloth masks or face covering in early April to prevent the spread of COVID-19, we have been struggling with our new normal of trying to talk, listen and breathe behind masks. Compounded by physical distancing, from the boardroom to the frontline we find ourselves in uncharted customer experience territory.

In many countries around the globe, face coverings and masks are usually only worn by healthcare professionals or for religious or cultural observances. Overnight, this changed. While a seemingly simply and small shift, the impacts on how we communicate are profound. For those not used to wearing a face covering, many find it hard to breathe and talk, that words appear muffled, and that to be heard you have to almost yell.

Beyond words, human beings have long relied on reading entire facial expressions to reduce misunderstandings and guide interactions. The eyes and mouth provide some of the greatest clues to feelings and intent. Now, a smile that signifies a friendly hello and a chance to build understanding is covered. In the travel and hospitality industries, where the first step of customer service has always been to smile, we find ourselves having to rethink our approach.

A recent article by the BBC, “How face masks affect our communication,” shares that all is not lost. If we take cues from other cultures and professions accustomed to masks and face covering and amplify our body language, we can continue to create positive and meaningful connections with customers and coworkers.

While there are several ways to overcome the barriers of masks, these five techniques can quickly place you on the path to overcoming the “mask challenge”:

Eye Contact: Eye contact is the go-to means to make a connection with people. Continually scan to make eye contact with others around you to create connections and help proactively spot the needs of others.

Eye Gestures: It is possible to say a lot without saying anything at all – especially with your eyes. Gestures made with eyebrows, eye lids and overall eye movements can help customers better understand you, and you them.

Head and Facial Gestures: Although your face is covered, you can still support your voice with gestures using your head and face. For example, a tilted head for questions and “smiling” eyes can help deliver your message.

Hand Gestures: Hand gestures can be the megaphone for communication tactics. From a thumbs up to a wave, hand gestures help to clearly reinforce verbal and nonverbal communication.

Active Listening skills: Active listening skills are vital when you are masked, and facial and verbal cues are limited. Nodding and leaning-in show that you are listening.

In this new age of social distance, customer experience dynamics are evolving. Honing your communication skills can lead to increased confidence, stronger customer and coworker relationships, and less frustration and disappointment. As we navigate our new normal for customer and employee experiences, an innovative reality will redefine how we communicate, connect, and carry on to chart a new course towards customer experience excellence.

Lise D’Andrea is the Founder and CEO of CXE (formerly Customer Service Experts), an organization that specializes in helping airports, hospitality, food and beverage, retail, business, and government clients to define and deliver innovative and successful customer (CX) and employee experience (EX) programs. Harnessing over 25 years of experience developing customer and employee experience strategies, CXE has developed a practical eBook guide, “Mask Over Matter,” to help businesses quickly adjust to a society where mask wearing is prevalent. In August, CXE also plans to release an employee-centric, interactive, web-based training designed to acclimate employees to the new post-pandemic workplace and help them continue to make meaningful connections with customers.

Americans Are Starting to Fly Again

States around the country are taking their first steps to safely reopen our economy and to start rebuilding a sense of normal life. This Memorial Day weekend is the unofficial start of summer in North America — a well-deserved benchmark that we’ve made it through a difficult start of this year. This typically marks the beginning of our busy travel season, and while COVID-19 has quieted the typical buzz in our airport terminals and dramatically reduced the crowds, we are finally seeing an uptick in passengers who want to travel again.

Despite the challenges we still face, the Transportation Security Administration expects more than 350,000 people to travel through our airports this Memorial Day weekend. That is a far cry from the 2.7 million air travelers who passed through our airports last Memorial Day weekend, but it nearly doubles our traffic from weeks prior. Airports welcome these early signs of a rebound, and they are ready to help passengers navigate the new normal as we work to adapt to the future of travel together. If you’re traveling this Memorial Day weekend, here are a few tips to get you started:

  • Arrive early: Airports around the U.S. have enhanced safety standards and measures for all passengers. This could mean more delays as you travel through security checkpoints. Be sure to arrive early so you are able to make it to your gate and flight on time.
  • Adhere to physical distancing: Remember to keep your physical distance (6 feet) when going through checkpoints, shopping at concessions shops, or standing in line at customer service. By keeping your distance, you can help stop the spread of germs and keep you and others in your party healthy.
  • Wear a facial covering: Many states and local governments as well as airlines are requiring that masks be worn when occupying a public space. Please be sure to bring a facial covering with you to the airport and wear it throughout your duration there. For facial coverings to be worn properly they must cover your nose, mouth, and chin.
  • Practice good hygiene: Wash your hands often with soap and water for at least 20 seconds throughout your time while traveling. Cover your mouth and nose with your elbow or a tissue when you cough or sneeze, and then throw the tissue away in a trash bin. Avoid touching your face.
  • Be patient: We are all learning these lessons together, so please understand that our dedicated workforce is doing everything in their power to adapt to these new requirements as quickly as possible to ensure the travel experience remains as seamless as it can be in the face of new health and safety guidelines.

As the nation continues to open up and more people begin to travel, implementing these best practices will help to keep you and your loved ones safe and healthy. Our airports are eager to welcome you back.