Airport advertising – what airport operators can do to make the most of a valuable commercial opportunity

By Leslie Bensen, Founder and CEO, Departure Media

In the current economic climate, non-aeronautical revenues are more important to airports than ever before and one of the most important lines on the non-aeronautical balance sheet is advertising. There is much airports can do to maximize this useful revenue stream.

Firstly, there’s the issue of infrastructure. When it comes to terminal design, many airport concession partners, be they food and beverage operators, retailers or carpark providers, will maintain that it’s important that they are involved at a very early stage of any development project, to ensure as much commercial success as possible. This is equally the case for advertising concession businesses, who will be happy to help identify and explore any potential ways things can be done to boost success. In newbuilds, it’s helpful to consider how advertising structures can be placed at an early stage. For example, glass walls, which can be architecturally spectacular, are popular in new designs. Looking to solutions such as ceiling mounted displays and other innovative alternatives can ensure that advertising opportunities are maximized in such constructions, where wall space that is traditionally used to display advertising might be limited.

Secondly, new digital technologies can offer a wealth of options for creating commercial messages that are as eye-catching and engaging as possible, capturing imaginations in a media-saturated world. Advertising concessionaires offer a plethora of technologies that will help their advertisers get the best from their investment. They will be able to propose a broad spectrum of new options that are in tune with the expectations and aspirations of today’s digital-savvy traveler, and that will enable airport advertisers to really move the dial when it comes to creating a lasting impression.

There are considerable gains to be made by thinking about how to use advertising in airports intelligently. With careful planning, airport advertising can play a role in enhancing the overall passenger experience. It can also prompt a real up-tick in profitability.

Leslie Bensen is founder and CEO of Departure Media Airport Advertising, the largest out of home (OOH) advertising company in the US that focuses exclusively on airports. With more than 36 years’ experience, Leslie leads her team in creating advertising display programs that improve passenger experience and complement terminal aesthetics. Leslie can be contacted at lcbensen@departure-media.com.

 

 

 

 

DISCLAIMER

This article was provided by a third party and, as such, the views expressed therein and/or presented are their own and may not represent or reflect the views of Airports Council International-North America (ACI-NA), its management, Board, or members. Readers should not act on the basis of any information contained in the blog without referring to applicable laws and regulations and/or without appropriate professional advice.

Airports Council Honors Kent George: 2024 Downes Award Recipient Celebrating a Lifetime of Aviation Excellence and Transformative Leadership

In a career spanning more than four decades, Kent George has made a profound impact on the aviation industry, guiding multiple airports to growth, resilience, and strategic excellence. This year, Airports Council International – North America (ACI-NA) recognized his extraordinary contributions with its highest honor: the 2024 William E. Downes, Jr. Memorial Award. George’s dedication, leadership, and commitment to advancing the aviation industry are evident in every step of his storied career.

A Career Rooted in Hard Work and Passion

“Kent George’s dedication to the aviation industry is unparalleled,” said ACI-NA President and CEO Kevin M. Burke. “His leadership, mentorship, and unwavering commitment to making airports and communities better than he found them truly embody the spirit of the Downes Award.” This award, which highlights a lifetime of service, also acknowledges George’s unique blend of personal resilience, technical expertise, and passion for community.

George’s journey in aviation began with a childhood marked by hard work on a Pennsylvania dairy farm. This early exposure to rigorous labor instilled in him a tenacity that would later fuel his success in one of the most challenging sectors. Following his service in the Air Force, which included a 13 month tour In Vietnam, George pursued an aviation management degree from Embry-Riddle Aeronautical University. With unwavering focus, he transitioned into airport management, beginning at Harrisburg International Airport and steadily ascending the ranks at several airports across the United States.

“Each of those airports brought its own challenges,” George reflected in an interview with ACI-NA. “And that’s what kept the work so exciting.” From Harrisburg to Pittsburgh, and finally Fort Lauderdale, George’s career arc demonstrates a constant pursuit of innovation, excellence, and adaptability.

Rising Through Adversity: The Pittsburgh Legacy

One of George’s most defining roles was his tenure at Pittsburgh International Airport. Brought on to transition the airport from a county-run facility to an independent authority, he faced considerable political resistance. Local politicians had vested interests in maintaining control over the airport’s operations, but George’s approach was resolute and clear-cut.

“We were in a position where we had to make tough decisions, not just for the airport but for the entire community,” George explained. He credits the establishment of the airport authority with the creation of a more

business-oriented model that allowed for growth and stability. Under his leadership, the airport weathered two U.S. Airways bankruptcies, shifting from a major airline hub to an origin-and-destination facility while preserving essential services for the community.

“Kent’s influence on the Pittsburgh airport was remarkable,” said Kelly Fredericks, a former deputy director at Allegheny County Department of Aviation and now

 

Managing Director at KJF Consulting LLC. “He set the airport up for future success, tackling every challenge with a strategic, forward-thinking approach.”

Building Bridges and Growing Fort Lauderdale-Hollywood International Airport

In 2007, George accepted the role of Director of Aviation for Broward County, responsible for Fort Lauderdale-Hollywood International Airport (FLL). The airport faced critical congestion issues, including the most delay-prone airfield in the country. But George transformed these challenges into opportunities, overseeing a $2.3 billion expansion project that included the construction of a new runway and significant upgrades to terminal facilities.

“At Fort Lauderdale, Kent came in and just calmed everything down, got it moving forward,” recalled Rick Piccolo, President and CEO of the Sarasota Bradenton International Airport and longtime colleague of Geroge.  “He really changed the dialogue down there.”

George’s leadership style was crucial to these achievements. According to Steve Grossman, now retired CEO of the Jacksonville Aviation Authority, George “always led with integrity and transparency,” qualities that fostered trust and collaboration among his team. His approach to leadership was both hands-on and empowering, allowing his

A Champion for Collaboration and Community

staff to take charge of their responsibilities and flourish.

“Kent hired good people who knew his vision, and he gave them the freedom to execute it,” explained Gregg Paradies, CEO of airport concessionaire Paradies Lagardère. This trust-based management style helped George’s team accomplish large-scale projects efficiently and effectively, demonstrating a hallmark of his leadership legacy.

George’s legacy is not solely about infrastructure and strategic planning. He has been a fierce advocate for collaboration and community engagement, qualities he instilled in his teams. “An airport does not operate in a vacuum; it’s integral to the community it serves,” George remarked during his acceptance speech at the 2024 ACI-NA

Annual Conference and Exhibition in Grand Rapids, Michigan. He prioritized building relationships with stakeholders, including airlines, government agencies, and local businesses.

His efforts paid off in Fort Lauderdale, where he secured a historic $250 million federal Letter of Intent to finance the new runway, supplemented by state funding and airport passenger fees. This financing structure minimized costs for the airlines, ensuring their cooperation and support—a testament to George’s skill in fostering collaboration.

“He didn’t just get people to the table; he created an environment where everyone wanted to be there and was genuinely engaged,” said San Diego County Regional Airport

Authority President and CEO Kim Becker, another aviation leader influenced by George’s example. His emphasis on open communication and transparency became a model for effective leadership in the industry.

A Mentor and Friend to Many

Beyond his technical expertise and strategic foresight, George is celebrated for his mentorship and kindness. He has nurtured countless careers in the aviation industry, instilling confidence in the next generation of leaders. Many who worked under him attribute their success to his encouragement and guidance.

“Kent had this unique ability to make you feel capable, even when you doubted yourself,” said Becker. “He would tell you, ‘Yes, you are ready. Go for it.’” His influence extends beyond his direct reports, as industry colleagues continue to seek his advice and perspective long after his retirement.

Fredericks reflected on George’s impact, emphasizing his willingness to give back to the industry. “Every airport he worked at, every person he mentored, they were all better off because of him.”

Family and Legacy: A Life of Gratitude

For George, family has always been at the heart of his journey. In his acceptance speech, he paid tribute to his wife Barbara, his daughters Kari and Jennifer, and his grandchildren, acknowledging their unwavering support throughout his five airport relocations and countless long days.

Barbara, his wife of 55 years, was instrumental in his career, providing constant encouragement and stability. “I couldn’t have done it without her,” he said. His family’s support allowed him to pursue his passion for aviation fully, and his gratitude was palpable as he accepted the Downes Award. His professional achievements, while significant, would not have been possible without his family’s steadfast presence.

Reflecting on his career, George shared advice for aspiring aviation professionals: “If you want a career that’s self-fulfilling and challenging, airport management is it,” he said. He urged newcomers to work their way up from smaller airports to larger facilities, gaining hands-on experience at every stage.

The 2024 Downes Award: A Culmination of Visionary Leadership

As the recipient of ACI-NA’s highest honor, Kent George joins an elite group of aviation leaders. His acceptance speech was both reflective and inspiring, acknowledging the pioneers who came before him while looking ahead to the industry’s bright future. “The airport industry is in good hands,” he said, recognizing the efforts of today’s leaders to address modern challenges with the same resolve and innovation that he brought to his roles.

George’s contributions have shaped the aviation industry, leaving a legacy of strategic vision, community impact, and an enduring commitment to mentorship. As he accepted the Downes Award, he expressed deep humility and gratitude for the honor, dedicating it to the colleagues, friends, and family who supported him along the way.

“Kent George is more than deserving of the Downes Award. His legacy is one of integrity, vision, and an infectious commitment to making airports better,” said Grossman.

Are you leaving money on the table?

By Carly Shannon, LEED AP BD+C, ENV SP, TRUE Advisor

Airports in the US have seen a flurry of sustainability and resilience grants over the past few years and have diligently competed for and secured critical funding. Still, many are missing out on opportunities available through the Inflation Reduction Act (IRA) – or at least those not managed by our friends at the Federal Aviation Administration (FAA). (A huge shout-out to the recent Fueling Aviation’s Sustainable Transition – Sustainable Aviation Fuels [FAST-SAF] awardees!)

One of the major gaps relates to the Section 48 Investment Tax Credit (ITC) covering a range of renewable and clean energy technologies, which was extended and expanded upon as part of the 2022 legislation. This oversight makes sense; historically, airports and other non-taxable entities were exempt from these tax credits and could only benefit indirectly from these through partnerships like Power Purchase Agreements (PPAs) with developers who monetized the credits. This is no longer the case – the IRA’s elective pay provision (commonly referred to as “direct pay”) changes the game. Airport sponsors can now achieve a base credit of 6%[2] on their investment in renewable energy projects and potentially 30% if prevailing wage and apprenticeship (PWA) requirements are met.[3] Further, 40% is within reach if you meet domestic content requirements – easier said than done for some technologies, but increasingly attainable as the IRA achieves its objectives of onshoring energy manufacturing and jobs. (There are two other bonus credits available to get to 50% and 60%, but these are not going to apply to all airports.)

So, where to start?

  • Review your capital program – or your wish list – and identify eligible projects. Think solar, geothermal, combined heat and power (CHP) systems, battery storage, and more. The following link is a good resource for up-to-date guidance on the IRA’s credits including Section 48’s list of eligible projects: IRA-Related Tax Guidance | U.S. Department of the Treasury[4]
  • Act quick. Beginning this year, the direct pay provision phases out for non-taxable entities if the domestic content requirements are not met. Projects that begin construction in 2024 and do not meet the requirements are only eligible for 90% of the credit, 85% if they begin in 2025, and 0 (yes, 0!) if they begin in 2026 or after. That “begin construction” caveat should be noted. You do not necessarily need to put the project in service this year or next to maintain eligibility, but there are certain conditions that come with this (e.g., a continuity requirement whereby you must show continuous work on the project from the date construction is deemed to begin until it is put in service).
    • Moving quickly will help you in other ways as well. For instance, the domestic content threshold for manufactured products rises incrementally from 40% to 55% between 2023 and 2026. In addition, you may be interested in certain technologies or equipment eligible under the current Section 48 ITC that will no longer be eligible under the Section 48E Clean Electricity ITC, which comes into effect in 2025. (There is, however, a small window within which you can choose to file for the existing tax credit or the new one.)
  • Enhance your resilience of existing assets. Have solar already? Maybe you were one of the lucky airports who installed a PV array with federal funding. The IRA expanded tax credits to include stand-alone battery storage, which can enable continuous use of an otherwise-intermittent resource and mitigate your facilities’ risks from grid outages.
  • Find your grant a dance partner. Unlike many federal grants, there is – so far – no restriction on pairing IRA tax credits with federal grants, as long as you do not “make money” from this stacking. As an example, if you have a $100 project (wouldn’t that be nice if we could get anything done with that amount?!) and receive a 75% grant but are eligible for a 30% tax credit, you can only receive $25 from the IRS.
  • Think about your options. Not every airport wants the responsibility of owning their own energy generation system and dealing with potential operations and maintenance hassles. However, there are ways to mitigate these concerns, including dedicated O&M contracts.
  • Understand the documentation and filing requirements. These will be different than your typical process for securing and monitoring grants, particularly if striving for that desirable 30% or 40% credit. The good news is that following many of the FAA’s grant requirements like those related to Davis-Bacon and Buy America will help, but there are important contrasts and gaps that will need to be filled. And since you will be filing IRA paperwork after the project is put in service, make sure you have all the boxes checked throughout development.
  • Looking to show off a bit? Have some unique assets or partnerships at your airport? Broaden your aperture to other provisions within the IRA like those related to hydrogen, carbon capture, and SAF production.

This is all exciting, but admittedly a lot to navigate. Approach with enthusiasm, open eyes, and the right information to make sure you don’t leave money on the table.

[1] Information herein focuses on Investment Tax Credits (ITC), which are calculated based on the upfront cost of a project’s development; Production Tax Credits (PTC) have many similarities, but the payout is based on the annual generation amounts of the energy property.

[2] Ibid.

[3] Not required for projects less than one Megawatt (MW), which would be eligible for the full 30%.

[4] https://home.treasury.gov/policy-issues/inflation-reduction-act/ira-related-tax-guidance#:~:text=IRA-Related%20Tax%20Guidance.%20Last%20updated%20September

DISCLAIMER

This article was provided by a third party and, as such, the views expressed therein and/or presented are their own and may not represent or reflect the views of Airports Council International-North America (ACI-NA), its management, Board, or members. Readers should not act on the basis of any information contained in the blog without referring to applicable laws and regulations and/or without appropriate professional advice.

 

Airports Council Recognizes Emerging Professionals through ‘Reclaiming the Sky’ Essay Contest

Even 23 years later, the stories of esteemed aviation leaders and their response to the September 11, 2001, terror attacks continue to provide learning opportunities for the benefit of future airport industry professionals.

In recent years, ACI-NA has made significant investments to better integrate future leaders in the organization.

This year, ACI-NA once again partnered with the Human Resiliency Institute at Fordham University – led by Tom Murphy – to organize the “Reclaiming the Sky Resiliency Project,” a learning and development essay contest organized to engage up-and-coming airport industry leaders.  ACI-NA appreciates additional support for this year’s program from SSP America.

This was a project we began last year to keep the memory of 9/11’s aviation heroes alive through the efforts of our future leaders.

Through this year’s essay contest, young professionals from across the airport industry were invited to read the stories of aviation heroes profiled in the book, “Reclaiming the Sky,” and participate in a workshop with aviation mentors to explore lessons about resiliency.

This year’s winners were Eric Caplan, Sustainability and Resilience Program Director, Tampa International Airport; Second Place: Fabian Guevara, Analyst, Connico; and Third Place, Megan Adair, Executive Assistant, Departure Media. The winners were recognized during the 2024 ACI-NA Annual Conference and Exhibition in Grand Rapids on September 10, 2024.

The Scoop on Scope 3 Emissions: Why they Matter and How to Address them

By Corey Johnson and Sarah Owens, C&S

Introduction

Airports across the country are working towards Net Zero Emissions by 2050. Airports, like any organization, have a carbon footprint, and their emissions fall into three categories:

  • Scope 1 emissions refer to emissions from airport-owned or controlled sources like boilers and vehicles.
  • Scope 2 emissions are indirect emissions from purchased electricity or, less commonly, purchased heat or steam.
  • Scope 3 emissions are outside of the direct control of the airport but are generated from upstream or downstream activities (like purchased materials or waste disposal) that enable the airport to do what it does best – be an airport!

The typical net zero toolkit tends to encompass Scope 1 and 2 emissions, since airports have the most operational control over these sources. But because Scope 3 emissions typically constitute over 90% of an airport’s carbon footprint, these emissions sources cannot be ignored. The complex nature of scope 3 emissions can be intimidating to airports of any size and require a different approach, which we will explore in greater detail here.

What’s unique about Scope 3 emissions?

Managing Scope 3 sources requires greater stakeholder coordination than other aspects of airport carbon management. Whether it is working with airlines to provide more sustainable aircraft fuel or promoting more efficient ground transportation options to and from the airport, stakeholder engagement is a “must” to implement any of the mitigation strategies for Scope 3 emissions.

Stakeholder engagement has the added benefit of setting airports up for higher levels of achievement in Airports Council International’s Airport Carbon Accreditation (ACA) program, which certifies and recognizes airports globally for their carbon management efforts. Once airports pursue Level 3 and beyond, they must address Scope 3 emissions in their emissions inventories and as part of a stakeholder engagement or partnership plan.

What are some examples of leadership with Scope 3?

Airports are using innovative approaches to address Scope 3 emissions. Below are just a few of many examples from across the country:

Scope 3 Challenges & Solutions

Airports tend to hit the same few snags when expanding their carbon management to include Scope 3. The challenges below are some of the most common, along with some suggested solutions to ensure a smooth process.

Conclusion

Scope 3 represents a major component of an airport’s carbon footprint, but it must be managed differently with a strong focus on stakeholder engagement. Identifying and engaging stakeholders early in the process allows for the clear allocation of roles and responsibilities in creating a more sustainable airport. Ultimately, any airport that tackles Scope 3 emissions head on will stand apart as an innovative leader in the industry.

BIOS

Corey Johnson is the Director of Aviation Sustainability at C&S Companies and a founding collaborating with AirportNetZero.com. He specializes in airport net zero planning, decarbonization and electrification strategies, and data-driven approaches to sustainability management. Prior to joining C&S, Corey worked in the energy practice at Booz Allen Hamilton in Washington, D.C. Corey holds a Master of Environmental Management from Yale University and is an active private pilot.

 

Sarah Owens is an Aviation Sustainability Consultant at C&S Companies. She supports airports in sustainability management planning, funding opportunities, Airport Carbon Accreditation, sustainability workshops, and waste management services. Sarah studied Airport Management with a minor in sustainability at the University of North Dakota. She is active in her community including WTS Philadelphia and Green Philly.

 

DISCLAIMER

This article was provided by a third party and, as such, the views expressed therein and/or presented are their own and may not represent or reflect the views of Airports Council International-North America (ACI-NA), its management, Board, or members. Readers should not act on the basis of any information contained in the blog without referring to applicable laws and regulations and/or without appropriate professional advice.

Revolutionizing Airport Operations: The Impact of Artificial Intelligence and Machine Learning in Aviation

By Arpit Malaviya, CEO and Co-Founder of ProDIGIQ, Inc

Artificial Intelligence (AI) and Machine Learning (ML) are revolutionizing airports with remarkable advancements. By optimizing flight schedules, enhancing air traffic management, and improving safety through predictive maintenance and real-time analytics, AI and ML are driving significant efficiencies.

These technologies enhance Safety Management Systems (SMS) by predicting safety risks from incident reports and operational data, optimizing gate management by improving gate assignments and reducing turnaround times, and streamlining maintenance by forecasting equipment failures for timely interventions. Together, AI and ML ensure smoother, more reliable airport operations and elevate overall efficiency in the aviation industry.

What is Artificial Intelligence?

In simple words, artificial intelligence refers to the ability to mimic human intelligence in machines that are designed to perform tasks that usually require human intelligence. The concept of AI has existed since the 1950s. However, only over the last 10 years the technology has seen a significant development which was due to the following three factors:

  1. The advanced ability to collect and store large amounts of data.
  2. The large increase in computing power.
  3. The development of powerful algorithms.

Other sectors, such as Telecommunication and Health Care have already integrated in some capacity AI into their day-to-day activities. Now, we are seeing airports doing the same to improve safety, efficiency, and decision-making processes in different sections of the aviation industry.

What is Machine Learning?

Machine Learning is a field of Artificial intelligence that concentrates on the development of statistical models and algorithms that provide platforms with the capability of performing work without any defined instruction but are rather trained through large amounts of data to understand patterns and make decisions or predictions based on the data.

ML is critical to detect potential issues early and prevent failures, as well as analyze historical data to identify patterns and factors and provide information that will allow aviation personnel to make informed decisions.

Transforming Airport Operations with AI and Machine Learning

The ongoing integration of AI and ML in aviation holds the potential to drive significant improvements across critical areas of the industry, such as the ones listed below:

  1. Maintenance: AI and ML can revolutionize aircraft and airport maintenance by enabling predictive analytics. These technologies will allow for the early detection of potential issues and help prevent unexpected failures, thereby enhancing overall reliability and reducing downtime.
  2. Safety: AI and ML will elevate safety measures by providing advanced risk analysis and failure prediction capabilities. These tools will assist in identifying vulnerabilities, assessing emerging threats, and developing a comprehensive Safety Risk portfolio to prioritize and address critical safety concerns.
  3. Operations and Revenue Management: AI and ML will transform the management of airport facilities and commercial activities. These technologies will assist in optimizing revenue from retail and concession operations, managing airport space usage, and making data-driven decisions for commercial leasing and operational strategies, ultimately enhancing profitability and efficiency.
  4. Flight Operations: AI and ML will significantly enhance flight operations through improved route optimization, scheduling efficiency, and fuel management. These technologies will enable the identification of the most efficient flight routes, offer strategies to minimize fuel consumption, and help reduce flight delays by optimizing scheduling.

Conclusion:

The integration of AI and ML will lead to smarter, more efficient, and safer systems. These technologies will change the game as they keep on developing, be it maintenance, safety, or flight operations, all these sections will advance in ways that have never been seen before.

 

Arpit Malaviya is CEO and Co-Founder of ProDIGIQ, Inc. He has accumulated close to 20 years of experience in aviation management, strategic planning, business development, and large project management. Arpit was awarded the SWAAAE President’s Award and the 40 Under 40 Award. He may be reached at arpit.malaviya@prodigiq.com

 

 

DISCLAIMER

This article was provided by a third party and, as such, the views expressed therein and/or presented are their own and may not represent or reflect the views of Airports Council International-North America (ACI-NA), its management, Board, or members. Readers should not act on the basis of any information contained in the blog without referring to applicable laws and regulations and/or without appropriate professional advice.

Enhancing Airport Operations: The Power of MARS Gates

By Peter Aarons, Senior Vice President and Aviation Sector Leader,  Americas for TYLin

As a leader in the aviation industry, I’ve had the privilege of witnessing firsthand the transformative potential of innovative technologies. One such advancement that has enormous potential is the Multiple Aircraft Ramp System (MARS) gate. This groundbreaking concept is poised to revolutionize airport operations, enhancing efficiency, passenger experience, and environmental sustainability.

Traditional airport layouts often necessitate fixed gate assignments, limiting the flexibility of operations. MARS gates, on the other hand, introduce a dynamic and adaptable approach. By employing a network of adjustable walkways, docking mechanisms, and interconnected platforms, these gates can accommodate multiple aircraft simultaneously, regardless of their size or configuration. This flexibility allows airlines to optimize their schedules, reduce congestion on the tarmac, and minimize ground time for each flight, ultimately improving operational efficiency and profitability.

One of the most significant advantages of MARS gates lies in their ability to accommodate overlapping stands. This innovative feature enables two smaller aircraft to be parked on a single wide-body stand, effectively increasing airport capacity without requiring additional infrastructure. By maximizing the utilization of existing space, airports can handle more flights, reduce delays, and enhance overall throughput.

Beyond operational efficiency, MARS gates also prioritize the passenger experience. With two passenger boarding bridges per gate, travelers can be processed more quickly, reducing wait times and improving the overall airport journey. The system incorporates spacious waiting areas, comfortable seating, and advanced digital signage to keep passengers informed and entertained. By minimizing the distance passengers must walk to reach their aircraft and providing a more comfortable environment, MARS gates enhance the overall travel experience.

From an environmental perspective, MARS gates contribute to a more sustainable aviation industry. By minimizing the time aircraft spend idling on the tarmac, the system reduces unnecessary fuel consumption and associated carbon emissions. This aligns with the growing emphasis on sustainability within the aviation sector and helps to mitigate the environmental impact of air travel.

The MARS gate concept represents a significant step forward in airport infrastructure. By addressing the challenges of congestion, operational efficiency, passenger comfort, and environmental impact, these innovative gates offer a promising solution for the future of aviation. As the industry continues to evolve, embracing such advancements will be essential for ensuring a seamless, sustainable, and enjoyable flying experience for passengers and airlines alike.

About Peter Aarons

Peter Aarons is Senior Vice President and Aviation Sector Leader, Americas for TYLin. With over 30 years of industry experience, spanning all facets of airport development programs, Peter is a trusted advisor, providing on-site management and oversight for numerous master plans and capital improvement programs.

 

 

DISCLAIMER

This article was provided by a third party and, as such, the views expressed therein and/or presented are their own and may not represent or reflect the views of Airports Council International-North America (ACI-NA), its management, Board, or members. Readers should not act on the basis of any information contained in the blog without referring to applicable laws and regulations and/or without appropriate professional advice.

A Seamless Journey: The Latest Mapping Trends for The Connected Airport

By Yuval Kossovsky, MappedIn

Airports are not only gateways for travelers but also significant technology practitioners for streamlined operations, increased revenue, and improved passenger experiences. With an increasing need to connect such complex facets, the foundation for all activity and information sharing starts with location and comprehensive mapping capabilities.

While numerous businesses focus on optimizing specific business functions using indoor mapping technology, airports present a distinct environment that encompasses numerous activities from retail to operations and can derive significant advantages from such technology. In this article, we will explore the latest trends in airport mapping that focus on revenue generation, passenger experience, wayfinding, and the integration of AI and IoT-connected technology.


Public view


Operations view

Location-based Services for Retail Revenue

One of the key revenue generation trends in airport mapping is the implementation of location-based services. By utilizing indoor positioning technology and mobile apps, airports can understand passengers’ locations and provide personalized retail offers and promotions. For example, when a passenger walks past a duty-free shop, they may receive a notification on their smart device with exclusive discounts or links to promotions. This targeted approach can direct passengers using maps to increase discoverability and retail revenue but also enhances the overall passenger experience by offering tailored recommendations.

Digital Wayfinding for Improved Passenger Experience

Navigating through large and complex airport terminals can be a daunting task for passengers. To address this challenge, airports are adopting digital wayfinding solutions that leverage AI and IoT technologies. These solutions provide real-time directions, flight updates, and estimated walking times to help passengers navigate the airport efficiently. Whether navigating a small (OKC), midsize (YYC) or large (LAX) airport or that serves millions of passengers a month, by integrating these digital wayfinding systems into airport maps, passengers can easily locate gates, amenities, and services, resulting in a smoother and more enjoyable travel experience.

AI-powered Chatbots for Enhanced Customer Service

Communication plays a crucial role in passenger experience, and airports are turning to AI-powered chatbots to provide instant assistance and support. These chatbots can be integrated into airport maps, allowing passengers to interact with them for real-time information regarding flight statuses, gate changes, baggage claims, and more. AI-powered chatbots can even handle multiple inquiries in different languages simultaneously, overcoming customer language barriers, shortening wait times, and improving overall customer satisfaction.

Visual Positioning Systems for Accurate Indoor Positioning

VPS addresses the key navigation obstacles encountered in indoor environments and complex spaces with limited GPS availability such as airports. It accurately determines and locates visitors based on a visual scan of their surroundings with a mobile device. This technology simplifies positioning in challenging settings by providing dependable location data in situations where traditional indoor positioning systems fall short.

Smart Infrastructure

Another trend in airport mapping is the integration of IoT-connected devices for smart infrastructure. By deploying sensors and smart meters, airports can monitor important areas or systems. For example, sensors can detect occupancy levels in different areas of the airport, allowing for efficient deployment of resources. Sensors can also monitor energy consumption, lighting, and HVAC systems in real time. This not only reduces energy costs but also enhances sustainability efforts. By integrating IoT devices into airport maps, airport operators can have a comprehensive view of their infrastructure, ensuring optimal operations and cost savings.

Data-driven Optimization
AI and IoT technologies enable airports to collect vast amounts of data that can be utilized for optimization. For instance, By connecting transportation data sources, airports can provide shuttle schedules and routes between parking garages, rental cars, and different terminals. Additionally, airports can use data analytics to optimize pricing strategies for parking based on availability or distance, and determine optimal wait times in security or customs areas, and other services, maximizing operational efficiency and passenger satisfaction.

Mappedin’s experience in working with large enterprises, complex venues, and technology-driven businesses, has provided unique insight into the integration of digital mapping technology solutions across many industries. As Mappedin’s airport mapping solutions continue industry advancement, we can expect further innovations that will transform the way we navigate and experience airports. Learn more about Mappedin airport solutions and see how indoor mapping technology can benefit any transportation hub.

***

Yuval Kossovsky has spent the last decade developing the enterprise indoor mapping program for Apple and driving the global adoption of IMDF. Over the past 15 years, he’s worked with the aviation community, most notably with the Apple iPad as EFB for airlines program and airport maps for Apple Maps.

 

 

DISCLAIMER

This article was provided by a third party and, as such, the views expressed therein and/or presented are their own and may not represent or reflect the views of Airports Council International-North America (ACI-NA), its management, Board, or members. Readers should not act on the basis of any information contained in the blog without referring to applicable laws and regulations and/or without appropriate professional advice.

A Blueprint to leverage AI that delivers operational, safety and business excellence.

By Wayne Arvidson, CTO, Verticals, AI & Computer Vision, Dell Technologies

Anyone who has been tracking the progress of artificial intelligence (AI) knows that the past year has seen the emergence of game-changing tools in the mainstream such as natural language processing (NLP) and multimodal large language models (LLM), AI-powered digital twins, convolutional neural networks (CNN) and more. There is no doubt that such tools are lowering the barrier to entry to customized business insights. Outcomes that once required a team of highly skilled technical people can now be achieved in a far more cost-efficient and effective way.

Embedding these game-changing technologies requires a blueprint. As accessible as these technologies have become, airports need to fully understand the road ahead if they want to implement them efficiently and cost effectively. They need to be realistic about what they can do in-house and what technology solutions and consultancy and support services they need to buy-in.

The starting point of the blueprint is to define the desired outcome as this will establish the workflow. Having measurable goals and objectives defined at the outset is key to tracking progress, performance and whether the value delivered aligns with expectations. The workflow will vary depending on whether the airport needs a customized outcome or can leverage existing outcomes delivered by readily available applications.

The next stage is to identify the data sources that contain the information that need to be analyzed to deliver actionable insights, and where the work should take place. For example, video data is too large to be moved to a central location and needs to be analyzed where the activity is actually taking place to deliver real-time insights.

This sets the groundwork for a clear pathway for handling the data. It’s important to take a broad view of the range of data sources available to avoid data siloing. This allows multiple insights to be extracted from that same pool of data. For example, the same frame of video can deliver safety, operational, and passenger experience insights simultaneously.

Airports have a number of options open to them to explore their data (looking at the structure, patterns and relationships that exist in it), and enrich it (enhancing it by adding data, context or other information from other sources). This requires data architects or specialized tools to decide which data integration process they will use to combine the data from these multiple sources into a single, consistent dataset.

The next step is to create and refine the model, typically starting with an integrated one from a third-party application or marketplace. This phase is generally not needed with an off-the-shelf application as the model is already embedded. Once defined, the model then moves from the development and testing environment into real-world implementation. The model and its inputs and outputs are monitored and analyzed against specific metrics and benchmarks to measure the performance, reliability, and effectiveness and to gain insight on its performance and behavior via observability tools.

To conclude, these new low-code, no-code tools are now readily accessible

In conclusion, start with the desired business and operational outcomes that you are trying to achieve. This will define the workflows required. Then, look at your data holistically, as this will provide multiple insights across all your data sets, delivering them in the context of the specific business operation consuming it. With this exciting set of new tools available, you now have the ability to achieve outcomes customized to your business practice and facilities.

Visit the Dell Technologies and NVIDIA booth at the ACI Annual Conference and learn more about how we are helping airports across the globe during our solutions showcase on Monday September 9th at 10:00am.

Wayne Arvidson, CTO, Verticals, AI & Computer Vision, Dell Technologies

Wayne has over 25 years of senior management experience in companies ranging from start-ups to Fortune 50 firms. He currently drives market strategy for Dell Technologies’ Computer Vision and Edge Verticals practices. The team is responsible for identifying and managing strategic technology partners that create solutions to make the world a safer and smarter place. He is helping to drive industry transformation by educating the market on the role these solutions play as the foundation of a “safe + smart” infrastructure.

Wayne’s articles have appeared in numerous industry publications, and he is a regular speaker at industry events. He currently serves on the Security Industry Association committees for International Relations, Marketing & Membership, Homeland Security, Government Affairs, Video & Vision, and Body-Worn Video Technology and is a member of the International Association of Chiefs of Police, focusing on Law Enforcement Information Management. He also serves on the Steering Committee at Airports Council International.

DISCLAIMER

This article was provided by a third party and, as such, the views expressed therein and/or presented are their own and may not represent or reflect the views of Airports Council International-North America (ACI-NA), its management, Board, or members. Readers should not act on the basis of any information contained in the blog without referring to applicable laws and regulations and/or without appropriate professional advice.

Navigating the Skies: Balancing Airport Upgrades with Electrification and Green Technologies

By Tam Osentowski, Global VP of Transportation, Schneider Electric

Airports stand at a crossroads, facing the pressing need to invest in electrification, green technologies, and operational efficiency while also addressing challenges related to expanding capacity, government regulations, technological advancements, and enhancing passenger experience. The good news is amid these complex demands, solutions already exist to help airports overcome these challenges and transition toward a sustainable and efficient future.

The challenge of electrification and green technologies while addressing operational efficiency

As the world shifts towards sustainable practices, airports are under increasing pressure to electrify their operations and integrate green technologies.  When an airport implements electric ground support equipment (eGSE), electric vehicle and bus charging infrastructures, and possibly in the near future, electric-powered vertical takeoff and landing (eVTOL) aircrafts, it must also consider the financial burden of upfront costs and infrastructure limitations of the electrical grid.

Operational efficiency is pivotal for airports striving to balance sustainability with functionality. With over 200 disparate systems, the lack of data points is not the challenge, it is the lack of actionable insights.  Having a birds-eye view of energy consumption offers a path that allows operators to identify and eliminate waste and use the data.   However, achieving this efficiency amidst a backdrop of financial burdens, cybersecurity and evolving government regulations is no easy feat.

The digital transformation toward sustainability

To successfully overcome these challenges, airports need to adopt a strategic approach, employing effective planning, streamlined processes, and valuable operational insights. Digitalization will play a crucial role in enabling this transformation. By becoming digitally connected, a smart airport can then access real-time data and leverage advanced analytics to provide meaningful information to the right people at the right time.

At the facility infrastructure level, one impactful solution is the implementation of an integrated Building Management System (iBMS). This system offers a unified view, or a ‘single pane of glass’ for centralized monitoring and control of various systems such as HVAC, lighting, and security. HVAC itself can represent up to 60% of an airport’s energy consumption.   With an iBMS, an airport can improve visibility, coordination, and maintenance of these valuable resources while supporting the airport’s goals of decarbonization and achieving green building certification. The iBMS facilitates informed decision-making and proactive maintenance, thus contributing to operational efficiency and cost savings.

By implementing a power management system and advanced analytics, airports can revolutionize their operations, becoming significantly more efficient and environmentally friendly. The power management system allows for the intelligent control and monitoring of energy usage, optimizing the distribution of power throughout the airport infrastructure. Coupled with advanced analytics, airports can gain valuable insights into their energy consumption patterns, enabling proactive decision-making and the identification of opportunities for efficiency improvements. This not only reduces operational costs but also minimizes the airport’s environmental footprint by curbing energy wastage and promoting the use of sustainable energy sources.

The Path Forward

With newer business models, such as Energy as a Service (EaaS), an airport can consider a way to get its capital expenditure projects completed as JFK did for the New Terminal One (NTO).  Using an EaaS model to design, construct, and operate an integrated microgrid infrastructure, NTO receives sustainable, resilient, and cost-predictable energy without the upfront costs.

Moreover, by leveraging Schneider Electric’s EcoStruxure Power and Building Management System solutions, airports can navigate the complexities of electrification, green technologies, and operational efficiency. These solutions enable airports to monitor and manage their energy consumption, integrate renewable energy sources, and ensure the seamless operation of critical systems. Learn more about our solutions at https://www.se.com/ww/en/work/solutions/for-business/transportation/

About the author

Tam is Vice President, Global Transportation Segment where she is responsible for the strategy, sales & deployment of Schneider Electric’s portfolio for infrastructures of the future across 40 countries. Tam has been at the forefront in defining and delivering solutions to address customer pain points through her 22-year tenure at Schneider Electric.  Her expertise in sustainability consulting services and strategic customer experience management allows her to deliver tailored services for new and existing customers, with a particular focus on leading electrification efforts to build more sustainable operations.

 

DISCLAIMER

This article was provided by a third party and, as such, the views expressed therein and/or presented are their own and may not represent or reflect the views of Airports Council International-North America (ACI-NA), its management, Board, or members. Readers should not act on the basis of any information contained in the blog without referring to applicable laws and regulations and/or without appropriate professional advice.