By Yuval Kossovsky, Managing Director of Transportation & Healthcare, Mappedin
Every minute counts for passengers finding their way through a busy airport. It is no small feat for a passenger to navigate through check-in, baggage drop-off, security, and customs, including staying calm all the while under the pressure of orienting themselves to find their gate on time. In addition, being met with unfamiliar surroundings and potentially long lineups or delays can cause additional stress. This is why being able to access and search for up-to-date and accurate information is one of the most beneficial ways to help passengers navigate terminals.
Digital signage and kiosks have emerged as an indispensable, interactive hub in complex and large venues, including malls, stadiums, and hospitals. Kiosks play a crucial role in dynamic airport environments where information can change rapidly—flight schedules, gate assignments, and areas under construction or emergency incidents need to be updated in real-time. Providing self-service information that can be remotely updated by operations teams is a key component to creating a seamless passenger journey.
Benefits of Digital Kiosks in Airports
Enhanced passenger experience
Clear, categorized information displayed on kiosks helps passengers navigate the airport with confidence. Being able to quickly find restrooms, real-time updates on flight statuses, and gate information and changes reduces anxiety and confusion.
Operational efficiency
By reducing the need for printed materials, digital kiosks contribute to eco-friendly airport operations and sustainability initiatives. Deploying updates to kiosk information can streamline passenger flow, reducing congestion. This allows airport staff to prioritize critical tasks rather than share routine information that can be provided by the kiosk.
Revenue generation
Airports can leverage kiosks for advertising and promotions, offering targeted ads based on busy travel periods throughout the day. This provides revenue-generating opportunities and increases discovery by highlighting relevant offers and services nearby.
Useful Digital Kiosk Features for Airports
Flight information search
Real-time flight information displays keep passengers informed about departure and arrival times, gate numbers, and delays. Automated check-in reduces lineups and speeds up a critical point in the passenger journey.
Take wayfinding directions on the go
Indoor maps and passenger wayfinding can seamlessly integrate with digital kiosks. Interactive maps help travelers locate gates, restrooms, baggage claim areas, and other amenities. This integration extends to mobile devices, where a passenger can get turn-by-turn directions on-the-go with a quick scan of a QR code on a kiosk.
Surprise and Delight
Drive business to retailers throughout terminals. Digital kiosks act as directories and can highlight airport shops, restaurants, and services, offering dynamic content and deals that change based on the time of day and location within the airport (before security and after security areas).
A one-stop information hub
Provide external data feed options such as news, weather updates, and transit or shuttle information. Interactive kiosks engage passengers, making their time spent at a terminal more enjoyable and informative. Additionally, the ability to display information in multiple languages caters to international passengers.
Be accessible
Digital kiosks should be designed to be inclusive for all passengers. The Americans with Disabilities Act (ADA), European Accessibility Act (EAA), Web Content Accessibility Guidelines (WCAG), and other recognized accessibility standards provide guidelines to make content and products more accessible. From being able to adjust interactive touchscreen controls to accessible heights to accessible wayfinding routes that avoid stairs and escalators, prioritizing digital accessibility is beneficial for passengers with disabilities or impairments.
As the connected airport continues to evolve, the role of integrated digital kiosks will only grow in importance. Operations teams managing kiosks can share the same data set (such as maps) or have data maintained across different platforms. Pulling data to drive digital signage is not only about displaying information; it’s also about creating a seamless, efficient, and enjoyable travel experience.
Mappedin has experience working with airports of all sizes, completing complex indoor mapping and delivering technology-driven wayfinding solutions. As airport mapping solutions continue to advance in the industry, expect further innovations that will transform the way passengers navigate and use information and enhance how operations teams manage airports. Learn more about Mappedin for Airports and see how indoor mapping technology can benefit even the most complex transportation hub.
Yuval Kossovsky has spent the last decade developing the enterprise indoor mapping program for Apple and driving the global adoption of IMDF. Over the past 15 years, he’s worked with the aviation community, most notably with the Apple iPad as EFB for airlines program and airport maps for Apple Maps.
DISCLAIMER
This article was provided by a third party and, as such, the views expressed therein and/or presented are their own and may not represent or reflect the views of Airports Council International-North America (ACI-NA), its management, Board, or members. Readers should not act on the basis of any information contained in the blog without referring to applicable laws and regulations and/or without appropriate professional advice.