2018 Marketing & Communications Conference

Final Agenda

Wednesday, November 14, 2018

Morning Keynote: How Ottawa Kicked A$$ for Canada’s 150th – and Avoided a Tourism Hangover

Session: Airport Niches: Maximizing Your Airport’s Sweet Spot

  • Lori Booker, Director of Communications, Orlando Melbourne International Airport
  • Joel Tkach, Vice President, Business Development and Marketing, Ottawa International Airport Authority
  • Nicole Scaplen, Marketing and Communications Manager, Halifax International Airport Authority
  • Krista Kealey, Vice President, Communications and Public Affairs, Ottawa International Airport Authority (Moderator)

Session: Case Studies in Media Relations

  • Justin Meyer, Deputy Director of Aviation – Marketing & Air Service, Kansas City Aviation Department
  • Pasquale DiFulco, Manager of Strategic Aviation Communications, Port Authority of New York and New Jersey
  • Scott Armstrong, Director, External Communications, Greater Toronto Airports Authority (Moderator)

Session: Community Engagement

  • Samantha Loud, Development Specialist, Fairbanks International Airport
  • Brock Penner, Manager, Corporate Communications, Vancouver Airport Authority
  • Myrna White, Director, Public Affairs, Hartsfield-Jackson Atlanta International Airport
  • Lana Cramer, Vice President, Corporate Marketing and Communications, SSP America, Inc. (Moderator)

Session: Passenger Experience Management

  • Tammy Alexander, Manager of Administration, Charleston County Aviation Authority
  • Cassandra Davisson, Marketing and Customer Relations Coordinator, El Paso International Airport
  • Lise D’Andrea, President and CEO, Customer Service Experts, Inc. (Moderator)

Session: Earning Executive Buy-In (No presentations available)

  • Lew Bleiweis, Executive Director, The Greater Asheville Regional Airport Authority
  • Carolyn Fennell, Senior Director of Public Affairs, Greater Orlando Aviation Authority
  • Karen Ellis, Chief Customer Experience Officer, San Antonio Airport System (Moderator)

Session: North American Aviation Trends

  • Patrick Lucas, Head, Airport Business Analytics, Airports Council International (ACI) World
  • Greg Willis, Marketing Program Manager, Jacksonville Aviation Authority (Moderator)

Session: Airport Social Media

  • Brandon Buz, Senior Social Media Analyst, Greater Orlando Aviation Authority
  • Christopher Richards, Lead Social Media Strategist, Vancouver Airport Authority
  • Danny Valentine, Manager of Communications, Tampa International Airport
  • Tina Kinsey, Director of Marketing, PR & Air Service Development, The Greater Asheville Regional Airport Authority (Moderator)

Thursday, November 15, 2018

Session: Marketing to the Same Customers

  • Richard Bartrem, Vice President, Marketing Communications, WestJet
  • Sarah Cody, Chief Marketing & Development Officer, Verasolve LLC. (Moderator)

Session: Free Strategies and Tactics for Communications, Marketing, and Customer Service

  • Heather Lissner, Public Information Manager, City of Phoenix Aviation Department
  • Marie Manning, Director, Marketing and Business Development, St. John´s International Airport Authority
  • Tawana Russell, Airport Manager – Guest Experience, Broward County Aviation Dept/Ft. Lauderdale-Hollywood International Airport
  • Nerissa Sugars, Marketing Communications and Air Service Manager, BurbankGlendale-Pasadena Airport Authority – Hollywood Burbank Airport (Moderator)

Session: U.S. Policy Update (No presentations available)

  • Kevin Burke, President and CEO, ACI-NA
  • Shane Carter, Director of Public Affairs and Governmental Relations, Little Rock Municipal Airport Commission

Session: Canadian Policy Update

Session: Communicating Security

  • Rhoda Boyd, General Manager, Communications, Canadian Air Transport Security Authority
  • Alana Lawrence, Director, Government Relations, Vancouver Airport Authority (Moderator)

Session: Airline Communicators Roundtable (No presentations available)

  • Richard Bartrem, Vice President, Marketing Communications, WestJet
  • Hilarie Grey, Director of Corporate Communications, Allegiant Travel Company
  • Julie Pondant, Corporate Communications Specialist, Greater Moncton International Airport Authority Inc. (Moderator)

Friday, November 16, 2018

Workshop: Why Airports Should Care About Modern Marketing

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