2018 Marketing & Communications Conference

Wednesday, November 14, 2018

Morning Keynote: How Ottawa Kicked A$$ for Canada’s 150th – and Avoided a Tourism Hangover

Session: Airport Niches: Maximizing Your Airport’s Sweet Spot

Lori Booker, Director of Communications, Orlando Melbourne International Airport
Joel Tkach, Vice President, Business Development and Marketing, Ottawa International Airport Authority
Nicole Scaplen, Marketing and Communications Manager, Halifax International Airport Authority
Krista Kealey, Vice President, Communications and Public Affairs, Ottawa International Airport Authority (Moderator)

Session: Case Studies in Media Relations

Justin Meyer, Deputy Director of Aviation – Marketing & Air Service, Kansas City Aviation Department
Pasquale DiFulco, Manager of Strategic Aviation Communications, Port Authority of New York and New Jersey
Scott Armstrong, Director, External Communications, Greater Toronto Airports Authority (Moderator)

Session: Community Engagement

Samantha Loud, Development Specialist, Fairbanks International Airport
Brock Penner, Manager, Corporate Communications, Vancouver Airport Authority
Myrna White, Director, Public Affairs, Hartsfield-Jackson Atlanta International Airport
Lana Cramer, Vice President, Corporate Marketing and Communications, SSP America, Inc. (Moderator)

Session: Passenger Experience Management

Tammy Alexander, Manager of Administration, Charleston County Aviation Authority
Cassandra Davisson, Marketing and Customer Relations Coordinator, El Paso International Airport
Lise D’Andrea, President and CEO, Customer Service Experts, Inc. (Moderator)

Session: Earning Executive Buy-In (No presentations available)

Lew Bleiweis, Executive Director, The Greater Asheville Regional Airport Authority
Carolyn Fennell, Senior Director of Public Affairs, Greater Orlando Aviation Authority
Karen Ellis, Chief Customer Experience Officer, San Antonio Airport System (Moderator)

Session: North American Aviation Trends

Patrick Lucas, Head, Airport Business Analytics, Airports Council International (ACI) World
Greg Willis, Marketing Program Manager, Jacksonville Aviation Authority (Moderator)

Brandon Buz, Senior Social Media Analyst, Greater Orlando Aviation Authority
Christopher Richards, Lead Social Media Strategist, Vancouver Airport Authority
Danny Valentine, Manager of Communications, Tampa International Airport
Tina Kinsey, Director of Marketing, PR & Air Service Development, The Greater Asheville Regional Airport Authority (Moderator)

Thursday, November 15, 2018

Session: Marketing to the Same Customers

Session: Free Strategies and Tactics for Communications, Marketing, and Customer Service

Heather Lissner, Public Information Manager, City of Phoenix Aviation Department
Marie Manning, Director, Marketing and Business Development, St. John´s International Airport Authority
Tawana Russell, Airport Manager – Guest Experience, Broward County Aviation Dept/Ft. Lauderdale-Hollywood International Airport
Nerissa Sugars, Marketing Communications and Air Service Manager, BurbankGlendale-Pasadena Airport Authority – Hollywood Burbank Airport (Moderator)

Session: U.S. Policy Update (No presentations available)

Kevin Burke, President and CEO, ACI-NA
Shane Carter, Director of Public Affairs and Governmental Relations, Little Rock Municipal Airport Commission

Session: Canadian Policy Update

Session: Communicating Security

Rhoda Boyd, General Manager, Communications, Canadian Air Transport Security Authority
Alana Lawrence, Director, Government Relations, Vancouver Airport Authority (Moderator)

Session: Airline Communicators Roundtable (No presentations available)

Richard Bartrem, Vice President, Marketing Communications, WestJet
Hilarie Grey, Director of Corporate Communications, Allegiant Travel Company
Julie Pondant, Corporate Communications Specialist, Greater Moncton International Airport Authority Inc. (Moderator)

Friday, November 16, 2018

Workshop: Why Airports Should Care About Modern Marketing

Webinars