By Christina Cole, Aviation Team Lead, Advance Aviation
Effective airport marketing in today’s landscape requires a deep understanding of the modern traveler, a commitment to delivering on your promises, and the agility to adapt to ever-changing preferences. Advance Aviation, a leader in aviation marketing, shares key takeaways and actionable insights to help your airport take flight.
Here’s what the experts at Advance Aviation recommend:
- Authenticity & Transparency: The Key to Traveler Trust
Authenticity resonates. Today’s travelers, especially Gen Z, value transparency and genuine connection. Showcase the real experience your airport offers – behind the scenes glimpses, authentic stories, and genuine interactions. Building trust is paramount, and it starts with being real.
- Lights, Camera, Action! Unleashing the Power of Video
Video content is king. Live video shoots at your airport can bring the traveler experience to life, showcasing amenities and building trust in a compelling way. Give potential passengers a virtual preview of what awaits them and highlight why your airport stands out.
- Staying Ahead of the Curve: Adapting to Travel Trends
The travel industry is dynamic. Advance Aviation stays ahead of the curve, monitoring emerging trends like the rise of “bleisure” travel and other shifts in traveler behavior. We help you adapt your marketing campaigns to reflect these changes and ensure your messaging is always relevant.
- Convenience & Value: Meeting Traveler Expectations
Travelers prioritize convenience and value. Emphasize the ease of using your airport – from efficient check-in to convenient parking. Highlight affordability by showcasing low-cost carrier options and any special deals or promotions. Make it clear that choosing your airport is the smart and economical choice.
- Strategic Partnerships: The Power of Collaboration
Collaboration is essential. Partnering with airlines on co-marketing initiatives can significantly expand your reach. Advance Aviation helps facilitate these partnerships, highlighting the mutual benefits for travelers and creating win-win opportunities for all involved.
Advance Aviation: Your Partner in Airport Marketing Success
Marketing your airport effectively demands a comprehensive and strategic approach. Advance Aviation provides the expertise and insights you need to succeed. From crafting authentic messaging to leveraging the latest digital strategies, we help you connect with travelers, increase enplanements, and elevate your airport’s brand. Reach out today to learn more about how Advance Aviation can help you achieve your marketing goals.
With 25 years of media and marketing experience, Christina leads the team at Advance Aviation with a clear focus: helping non-hub airports nationwide increase enplanements, reduce leakage, and boost community commitment to flying local. Christina and her team provide their airport partners with cutting-edge technology and expertise, delivering consistent, results-driven strategies centered on digital marketing.
DISCLAIMER
This article was provided by a third party and, as such, the views expressed therein and/or presented are their own and may not represent or reflect the views of Airports Council International-North America (ACI-NA), its management, Board, or members. Readers should not act on the basis of any information contained in the blog without referring to applicable laws and regulations and/or without appropriate professional advice.