By Yuval Kossovsky, MappedIn
Airports are not only gateways for travelers but also significant technology practitioners for streamlined operations, increased revenue, and improved passenger experiences. With an increasing need to connect such complex facets, the foundation for all activity and information sharing starts with location and comprehensive mapping capabilities.
While numerous businesses focus on optimizing specific business functions using indoor mapping technology, airports present a distinct environment that encompasses numerous activities from retail to operations and can derive significant advantages from such technology. In this article, we will explore the latest trends in airport mapping that focus on revenue generation, passenger experience, wayfinding, and the integration of AI and IoT-connected technology.
Public view
Operations view
Location-based Services for Retail Revenue
One of the key revenue generation trends in airport mapping is the implementation of location-based services. By utilizing indoor positioning technology and mobile apps, airports can understand passengers’ locations and provide personalized retail offers and promotions. For example, when a passenger walks past a duty-free shop, they may receive a notification on their smart device with exclusive discounts or links to promotions. This targeted approach can direct passengers using maps to increase discoverability and retail revenue but also enhances the overall passenger experience by offering tailored recommendations.
Digital Wayfinding for Improved Passenger Experience
Navigating through large and complex airport terminals can be a daunting task for passengers. To address this challenge, airports are adopting digital wayfinding solutions that leverage AI and IoT technologies. These solutions provide real-time directions, flight updates, and estimated walking times to help passengers navigate the airport efficiently. Whether navigating a small (OKC), midsize (YYC) or large (LAX) airport or that serves millions of passengers a month, by integrating these digital wayfinding systems into airport maps, passengers can easily locate gates, amenities, and services, resulting in a smoother and more enjoyable travel experience.
AI-powered Chatbots for Enhanced Customer Service
Communication plays a crucial role in passenger experience, and airports are turning to AI-powered chatbots to provide instant assistance and support. These chatbots can be integrated into airport maps, allowing passengers to interact with them for real-time information regarding flight statuses, gate changes, baggage claims, and more. AI-powered chatbots can even handle multiple inquiries in different languages simultaneously, overcoming customer language barriers, shortening wait times, and improving overall customer satisfaction.
Visual Positioning Systems for Accurate Indoor Positioning
VPS addresses the key navigation obstacles encountered in indoor environments and complex spaces with limited GPS availability such as airports. It accurately determines and locates visitors based on a visual scan of their surroundings with a mobile device. This technology simplifies positioning in challenging settings by providing dependable location data in situations where traditional indoor positioning systems fall short.
Smart Infrastructure
Another trend in airport mapping is the integration of IoT-connected devices for smart infrastructure. By deploying sensors and smart meters, airports can monitor important areas or systems. For example, sensors can detect occupancy levels in different areas of the airport, allowing for efficient deployment of resources. Sensors can also monitor energy consumption, lighting, and HVAC systems in real time. This not only reduces energy costs but also enhances sustainability efforts. By integrating IoT devices into airport maps, airport operators can have a comprehensive view of their infrastructure, ensuring optimal operations and cost savings.
Data-driven Optimization
AI and IoT technologies enable airports to collect vast amounts of data that can be utilized for optimization. For instance, By connecting transportation data sources, airports can provide shuttle schedules and routes between parking garages, rental cars, and different terminals. Additionally, airports can use data analytics to optimize pricing strategies for parking based on availability or distance, and determine optimal wait times in security or customs areas, and other services, maximizing operational efficiency and passenger satisfaction.
Mappedin’s experience in working with large enterprises, complex venues, and technology-driven businesses, has provided unique insight into the integration of digital mapping technology solutions across many industries. As Mappedin’s airport mapping solutions continue industry advancement, we can expect further innovations that will transform the way we navigate and experience airports. Learn more about Mappedin airport solutions and see how indoor mapping technology can benefit any transportation hub.
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Yuval Kossovsky has spent the last decade developing the enterprise indoor mapping program for Apple and driving the global adoption of IMDF. Over the past 15 years, he’s worked with the aviation community, most notably with the Apple iPad as EFB for airlines program and airport maps for Apple Maps.
DISCLAIMER
This article was provided by a third party and, as such, the views expressed therein and/or presented are their own and may not represent or reflect the views of Airports Council International-North America (ACI-NA), its management, Board, or members. Readers should not act on the basis of any information contained in the blog without referring to applicable laws and regulations and/or without appropriate professional advice.
