SAN FRANCISCO, CA – Airports Council International – North America (ACI-NA), the trade association representing commercial service airports in the United States and Canada, today announced the recipients of the 2024 Excellence in Airport Marketing, Communications, and Customer Experience Awards. Gerald R. Ford International Airport (GRR), the airport with the most overall recognition across categories, received the 2024 Peggy G. Hereford Award for Overall Excellence.
“ACI-NA is pleased to celebrate each winner for their work in providing and promoting top-tier customer service through impactful marketing and communications,” said ACI-NA President and CEO Kevin M. Burke. “I offer my sincerest congratulations to Gerald R. Ford International Airport as the well-deserved recipient of the Peggy G. Hereford Award. Their team’s commitment to meaningful marketing solutions and customer engagement underscores their continuous dedication to advancing the airport industry.”
With nearly 400 entries in 25 categories, this year’s awards showcase the top airports across North America and the efforts of their dedicated airport staff to creatively market, promote, and communicate their airport’s customer service capabilities and initiatives to elevate the passenger experience.
Since its formation in 1990, the Excellence in Airport Marketing, Communications, and Customer Experience Awards have recognized the quality of work, abundance of talent, and creativity within the airport industry’s marketing, communications, and customer experience fields.
2024 Award Winners
Annual Reports
This category recognizes the annual report that best projects a positive image for the airport through well-written and well-organized content, excellent design, and well-conceived overall packaging.
The 2024 winner for Annual Reports is Gerald R. Ford International Airport.
Brand Identity
The winner in this category best demonstrates the visible elements of an airport’s brand that together identify and distinguish the brand in the minds of airport passengers.
The 2024 winner for Brand Identity is San Francisco International Airport.
Digital Advertising
The winner in this category demonstrates the best in web and social media advertising that promotes the airport, including giveaways, contests, and other promotional initiatives.
The 2024 winner for Digital Advertising is Louis Armstrong New Orleans International Airport.
Partnering with Carriers
The aviation industry’s ever-changing nature has created opportunities for airports and airlines to collaborate. The winner in this category best demonstrates how the airport has cooperated with airlines for the good of both entities and the community.
The 2024 winner for Partnering with Carriers is Tampa International Airport.
Print Communications
This category recognizes excellence in brochures and print advertising to highlight a specific event, industry segment, or special offer.
The 2024 winner for Print Communications is Gerald R. Ford International Airport.
Promotional Items
This category recognizes successful results of using merchandise to promote the airport or a specific initiative.
The 2024 winner for Promotional Items is Dallas Love Field Airport.
Radio Advertising
The winner in this category best demonstrates the usage of radio advertising to promote a specific event, airport service, industry segment, or special offer.
The 2024 winner for Radio Advertising is Dallas Fort Worth International Airport.
Video and Film Production
This category recognizes best overall production of an airport video, film, web commercial, or television commercial.
The 2024 Video and Film Production winner is Cincinnati / Northern Kentucky International Airport.
Community Education and Outreach
This category recognizes airports with the most creative and effective community outreach and aviation education programs conducted online, inside, or outside the airport.
The 2024 winner for Community and Education Outreach is Gerald R. Ford International Airport.
Special Events
The winner in this category best demonstrates the completion of a unique special event to promote the airport within a community.
The 2024 winner for Special Events is Philadelphia International Airport.
Responsive Communications
The winner in this category best demonstrates successful communications surrounding any irregular or otherwise unscheduled operation or event, either internal or external.
The 2024 winner for Responsive Communications is Miami International Airport.
Social Media Campaigns
This category recognizes campaigns that connect people through social media and allow them to be integrated in a product, service, or overall airport experience.
The 2024 winner for Social Media Campaigns is Indianapolis International Airport.
Newsletters
The winner in this category best demonstrates how internal and/or external newsletters can educate or inform about airport initiatives.
The 2024 winner for Newsletters is Montgomery Regional Airport.
Websites
This category recognizes outstanding websites from a design, communications, accessibility, and navigation standpoint.
The 2024 winner for Websites is Denver International Airport.
Customer Experience Technology Innovation
This category recognizes passenger-facing technological innovations inside and outside the terminal —including mobile websites, mobile apps, and other innovations with the best overall design, functionality, and clarity.
The 2024 winner for Customer Experience Technology Innovation is Dallas Love Field Airport.
Partnering with Concessionaires or Service Providers
As airports work to enhance the customer experience, this category recognizes excellence when airports and concessionaires/service providers work together.
The 2024 winner for Partnering with Concessionaires or Service Providers is Charlotte Douglas International Airport.
Customer Experience Programs
The winner in this category best demonstrates how new elements to current programs or new programs developed in the customer service arena have significantly enhanced the overall passenger experience at the airport. This award is presented in three categories: Large Airport, Medium Airport, and Small Airport.
The 2024 winners for Customer Experience Programs are Minneapolis–St. Paul International Airport (Large Airport), Ontario International Airport (Medium Airport), and Louisville Muhammad Ali International Airport (Small Airport).
Marketing Programs
The winner in this category best demonstrates how marketing programs help define an airport’s product or service and create a strategy for communicating the message that will produce growth. This award is presented in three categories: Large Airport, Medium Airport, and Small Airport.
The 2024 winners for Overall Marketing Programs are Austin–Bergstrom International Airport (Large Airport), San José Mineta International Airport (Medium Airport), and Gerald R. Ford International Airport (Small Airport).
Public Relations Programs
The winner in this category best demonstrates how a public relations program can be a planned effort to improve the airport’s image in the public eye. This award is presented in three categories: Large Airport, Medium Airport, and Small Airport.
The 2024 winners for Public Relations Programs are Austin–Bergstrom International Airport (Large Airport), Halifax Stanfield International Airport (Medium Airport), and Long Beach Airport (Small Airport).
Best in Airport Partnerships
This award recognizes the value of partnerships between airports when undertaking marketing, public relations, and customer experience initiatives. Entries should demonstrate how airport teams worked together to plan and execute initiatives within the marketing, public relations, or customer experience discipline areas.
The 2024 winners for Best in Airport Partnerships are Nanaimo Airport & Kelowna International Airport.
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