Biography

Yasmin M. Sheriff, Esq. is the Principal and Managing Director of Strategy Maven, LLC.

Yasmin leads this strategic business consulting firm that specializes in food and beverage and retail concessions in the airport and travel industry. With over 20 years of experience in business development, ACDBE/MWBE programs, DEI, marketing, legal, operations, and strategic partnerships, Yasmin works to support private and public entities in obtaining, creating, and maintaining successful concessions programs and community partnerships. Additional areas of focus include financial analysis and economic development, concepts and branding of multi-unit stores, small business certification and advocacy, federal and state regulatory compliance, contracts, and development of effective negotiation strategies.

A recognized and proven diversity and inclusion leader, Yasmin began her airport career as a DBE program consultant and then Deputy Director of Diversity at Boston Logan International Airport. From there, Yasmin worked with HMSHost (Avolta) in Strategic Alliances and Business Development and served as Assistant General Counsel and thereafter managed Business Development and ACDBE programming for Stellar Partners, Inc. Yasmin is an active member of several related industry associations including Airport Minority Advisory Council (AMAC), AAAE, Women’s Foodservice Forum, National Diversity Council, and American Bar Association, and is a licensed attorney with the Massachusetts State Bar.